- Level Foundation
- Duration 21 hours
- Course by Copenhagen Business School
-
Offered by
About
We can no longer ignore humans’ negative impact on the planet. While some parts of the world still can close their eyes to shared and global sustainability challenges, the negative consequences of human activity in other parts of the world have increasingly detrimental effects on the planet and people’s lives. For example, in recent years, global warming is leading to heavy rainfall at unusual times of the year. As a result, in India, some farmers have lost their entire cotton harvest. We also begin to see and understand the negative impacts of global plastic use and waste on nature, animals, and the things we eat. Change towards sustainability needs to happen at many levels of our societies. Global business activities are one of the major causes of the current situation. However, businesses also holds great potential to take the lead in creating more sustainable organizations and practices. In this course, we explore the role that businesses can play in actively transforming their operations and society as a whole towards sustainability and prosperity for all. This course was created by some of the leading researchers on business model theory and social entrepreneurship in Europe in collaboration with both small and large companies across various sectors investing in sustainable business model innovation. This course provides an overview of sustainable business model theory and innovation and discusses business models as essential tools in transforming to more sustainable businesses. Throughout the course, we will use the theory of sustainable business models and sustainable business model innovation as a foundation to investigate how companies can implement more sustainable business practices. We will provide you with a rich opportunity to examine their efforts and consider strategies for your organization. We would greatly appreciate if you would also enlighten us with business examples from your countries to discover new ways of dealing with sustainability together. By the end of the course, you will have an understanding of some challenges and opportunities companies face in their work towards creating more sustainable business models. You will be able to explain, discuss, and critically use the sustainable business model theory and tools to manage innovation towards more sustainable practices. We have developed this course in close collaboration with an amazing group of people who have contributed with their knowledge and practical experiences, and we have learned so much. We are very excited to continue this journey with you and hope you will find the course insightful, useful, and inspiring. Let’s get started!Modules
Welcome
1
Videos
- Introduction to sustainable business models
Who are we? Who are you?
1
Discussions
- Who are you?
1
Readings
- Who are we?
What is the problem?
1
Videos
- What is the problem?
The need for sustainable business models
1
Videos
- The need for sustainable business models
Case: Too Good To Go
1
Videos
- Too Good To Go
What is a business model?
1
Videos
- What is a business model?
Business models for sustainability
1
Videos
- Business models for sustainability
Exercises
1
Assignment
- Some fundamentals
1
Discussions
- Too Good To Go
Want to know more?
1
Readings
- Open Access Resources
What is innovation?
1
Videos
- What is innovation?
1
Readings
- Tesla vs Edison
What is innovation good for
1
Videos
- What is innovation good for?
Sustainable business model innovation
1
Videos
- Sustainable business model innovation
Key principles of sustainable business model development
1
Videos
- Key principles of sustainable business model development
Case: KLS Pure Print
1
Videos
- KLS Pure Print
Business model and market evolution
1
Videos
- Business model and market evolution
Tools to develop sustainable business models
1
Videos
- Tools to develop sustainable business models
Case: The Behavioural Insights Team
1
Videos
- The Behavioural Insights Team
1
Readings
- Social Innovation
Exercises
1
Assignment
- Sustainable business model innovation
1
Discussions
- New and more sustainable means-ends combinations
Want to know more?
1
Readings
- Open Access Resources
The circular economy
1
Videos
- The circular economy
Circular business models
1
Videos
- Circular business models
Case: MUD Jeans
1
Videos
- MUD Jeans
1
Readings
- MUD Jeans Sustainability Report 2019
The access economy
2
Videos
- The access economy
- Case: Bla Bla Car
The collaborative economy
2
Videos
- The collaborative economy
- Vigga - the clothing library for babies
Exercises
1
Assignment
- Circular business models
1
Discussions
- Towards circularity
Want to know more?
1
Readings
- Open Access Resources
Organising and strategising for sustainability
1
Videos
- Organising and strategising for sustainability
The value proposition
1
Videos
- The value proposition
The customer interface
1
Videos
- The customer interface
The supply chain
1
Videos
- The supply chain
The financial model
1
Videos
- The financial model
Communicating sustainability
1
Videos
- Communicating sustainability
1
Readings
- Fast Company: “There’s no such thing as sustainable fashion”
Exercises
1
Assignment
- How to begin organizing and strategizing for sustainability?
1
Discussions
- Business model analysis
Want to know more?
1
Readings
- Open Access Resources
Analyzing practical examples
2
Videos
- Understanding the variety of sustainable business models
- Analyzing practical examples
1
Readings
- Introduction
Case: Aarhus Vand
1
Assignment
- What do we know about Aarhus Vand's approach to sustainability?
2
Videos
- Aarhus Vand
- Aarhus Vand - Analysis
Case: Thise Dairy
1
Assignment
- What do we know about Thise Dairy's approach to sustainability?
2
Videos
- Thise Dairy
- Thise Dairy - Analysis
Exercise
1
Discussions
- Challenges and opportunities
Want to know more?
1
Readings
- Open Access Resources
Sustainable movements
1
Videos
- Sustainable movements
Sustainable structures
1
Videos
- Sustainable structures
B Corporations
4
Videos
- Interview: Pablo Sanchez
- Interview: Nille Skalts
- Skandinavisk
- Assessment Tool
The Nordic Cuisine
1
Videos
- Interview: Claus Meyer
1
Readings
- Want to know more?
Sustainable partnerships
2
Videos
- Sustainable partnerships
- Interview: Professor Esben Rahbek Gjerdrum Pedersen
Investing sustainably
4
Videos
- Investing sustainably
- Doland
- Merkur Bank
- Matter
Exercises
1
Assignment
- Transforming ecosystems towards sustainability
1
Discussions
- Sustainable partnerships
Want to know more?
1
Readings
- Open Access Resources
Case study
1
Peer Review
- Case study
Auto Summary
"Business Models For Sustainability" is a foundational course in Business & Management, designed to explore the critical role businesses play in promoting sustainability. Created by leading European researchers in collaboration with various companies, this course delves into sustainable business model theory and innovation. Over 1260 minutes, learners will gain practical insights into transforming business practices for a sustainable future. Available on Coursera with Starter and Professional subscription options, this course is ideal for individuals keen on driving sustainable change within their organizations. Join us to discover strategies, tools, and real-world examples for sustainable business transformation.

Esben Rahbek Gjerdrum Pedersen

Kirsti Reitan Andersen

Ana Lucia Diaz Schiavon

David Murillo

Lars Jacob Tynes Pedersen

Sveinung Jørgensen

Florian Lüdeke-Freund