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The Business of Product Management I
  • Level Foundation
  • Duration 16 hours
  • Course by Advancing Women in Tech
  • Offered by

About

Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more! Featuring expert product manager instructors including: * NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product * WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services * ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel * AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter. Sponsored by AMAZON WEB SERVICES (AWS). This is the first of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Modules

Why Learn Product Management from Nancy Wang and AWIT

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Share Your Goals with Nancy and AWIT!

1 Videos

  • Let's Get Started in Product Management

1 Readings

  • Optional: Follow Nancy and AWIT

Why Product Managers are Mini-CEOs

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Why PMs are Mini-CEOs

1 Readings

  • Required: Elad Gil on What PMs Do and Which Ones Do Well

Product Manager Titles and Salaries

    • 5 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • You, this Specialization, and Product Management in the Tech Industry

1 Discussions

  • Post Your Desired PM Job!

5 Videos

  • How much do product managers earn?
  • Product Management Careers
  • The Amazon Product Management Difference
  • How Amazon Selects Its Product Managers with Wayne Duso
  • Senior Roles for Product Management with Wayne Duso

Map Your Customer Personas

    • 3 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • PM a Bank Pursuing High-Income Clientele

1 Peer Review

  • Map Your Customer Persona

3 Videos

  • Customer Personas vs. Market Segmentation
  • PM a Bank's Credit Card Product
  • Parting Thoughts on Product Management Success

Map Your Customer Journeys

    • 4 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • PM an International Hotel Brand

1 Peer Review

  • How to Map Your Customer Journey

4 Videos

  • Making Sense of Product Sense
  • The Customer Acquisition Journey: AIDA
  • The Post-Acquisition Journey - Customer Retention
  • Parting Thought

When Your Buyer is Not Your User; Making Business-to-Business Sales

    • 2 Videos
    • 2 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Buyers, Users, B2B

2 Discussions

  • Involve Non-Buyers in Buying Your Product
  • Apply Bain & Co.'s Elements of Value to Your Product

2 Videos

  • When Buyer ≠ User
  • Making B2B Sales

Party with PRDs

    • 4 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Bar Raise Product Hunt's PRD

1 Peer Review

  • Draft Your Product's PRD

4 Videos

  • Intro to Amazon-style Product Requirement Documents (PRDs) Part 1
  • Intro to Product Requirement Documents Part 2
  • PRD Number 2
  • Parting Thought

Get into PRFAQs

    • 4 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Bar Raise eMoov.co.uk's Press Release

1 Peer Review

  • Draft Your Product's PR

4 Videos

  • Intro to Press Releases (PRs)
  • Wrapping Up PRs
  • Why create FAQs? An Introduction
  • Parting Thought

1 Readings

  • Optional: Original Amazon Detective PR/FAQ

Validate Customer Insights with Your MVP

    • 2 Videos
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Assess Dropbox's MVP

1 Discussions

  • Your MVP

2 Videos

  • Achieve Your Product-Market Fit with Your MVP
  • Refine Your Go-To-Market Strategy

Size Your Market with TAM, SAM, and SOM

    • 2 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Size Eventbrite's Market

1 Peer Review

  • Size Your Product's Market

2 Videos

  • Meet TAM, SAM, and SOM
  • Practice Sizing a Market

Compete Intelligently with Competitive Intelligence

    • 10 Videos
    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Competitive Analysis Basics

1 Peer Review

  • Create a Competitive Analysis

10 Videos

  • Compete with Competitive Intelligence
  • BLUE vs. Samson Microphones
  • Competitive Moats
  • Arum Kang 1 Coffee Meets Bagel on Shark Tank
  • Arum Kang 2 Turning Down $30M from Mark Cuban
  • Arum Kang 3 Advice for New + Current PMs
  • Amir Movafaghi 1 Intro
  • Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage
  • Amir Movafaghi 3 Desirable Traits of PMs
  • Reflect & Review

1 Readings

  • Review Your Experience for Nancy & AWIT

Auto Summary

"The Business of Product Management I" is a foundational course designed for individuals aspiring to excel in product management. Offered in the domain of Business & Management, this course provides an immersive learning experience through real-world case studies from industry giants such as Amazon, Google, Tesla, and more. Participants will learn directly from experienced product managers including Nancy Wang, Head of Data Protection Services at AWS; Wayne Duso, Vice President at AWS; Arum Kang, Co-Founder & CEO of Coffee Meets Bagel; and Amir Movafaghi, CEO of Mixpanel. This course is sponsored by Amazon Web Services (AWS). This course is the first in the ACE Recommended Real-World Product Management Specialization, consisting of four courses that collectively offer up to 6 college credits upon completion. The entire course spans approximately 960 minutes and is available through Coursera with subscription options that include Starter and Professional plans. Ideal for those at a foundational level in their product management journey, this course aims to equip learners with the knowledge and skills needed to thrive in product management roles, making it an excellent starting point for future product leaders.

Nancy Wang
Instructor

Nancy Wang