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Capstone - Launch Your Own Business!
  • Level Foundation
  • Duration 19 hours
  • Course by Michigan State University
  • Offered by

About

It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this capstone course where you will launch an actual business. It will not be a business concept described on paper, but a functional business with legal status in your particular governmental jurisdiction, developed within your available resources whatever they are, and challenged to generate revenue. One of the greatest benefits of this specialization is the business development environment provided by the population of learners. At the point of the capstone course your thousands of fellow learners become consultants capable of refining and adding value to your business concept, they may also be potential customers or at the very least allow you to observe the likely reactions from potential customers. With the experience of launching this startup, and the execution capabilities and confidence gain from that experience it is our desire that you repeat the process and launch another startup or a bigger version of this startup. Hopefully going on to launch another, and another, and another, evoking another cliché, 'practice will make perfect'.

Modules

Are you ready?

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • What's your motivation?

1 Videos

  • Capstone Introduction Video

Incorporate Your Company

    • 2 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Legal Entity Creation

2 Videos

  • Review: Incorporation
  • Review: LLCs vs. C-Corps

1 Readings

  • Legal Entity Comparison Chart - LegalZoom

Set up your banking relationship.

    • 2 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Bank Account Establishment

2 Readings

  • "How to Choose the Right Bank for Your Small Business" - INC Magazine
  • "How to Shop for a Bank." - Wall Street Journal

Create your company website.

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Website Development

1 Readings

  • Website Building Tools

Create your social media presence.

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Social Media Presence

1 Readings

  • Global Social Media Statistics

Outline your social media campaigns.

    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Best Social Media Campaigns

1 Readings

  • "8 Tips to Running an Actually Successful Social Media Campaign" - Ed Zitron for INC Magazine

Review: Financial Statements & Proforma Lectures

    • 2 Videos
Show info about module content

2 Videos

  • Review: Financial Statements
  • Review: Creating Financial Proformas Lecture

Create Your Income Statement

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Income Statement

1 Videos

  • Review: Income Statements

1 Readings

  • Preperation of the Income Statement

Create Your Balance Sheet

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Balance Sheet

1 Videos

  • Review: Balance Sheet

1 Readings

  • Balance Sheet Explanation - Accounting Coach

Create Your Cash Flow Statement

    • 1 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Cash Flow Statement

1 Videos

  • Review: Cash Flow Statement

1 Readings

  • Cash Flow Overview & Template

Create a Strategy Statement & Business Model Canvas

    • 2 Videos
    • 1 Readings
    • 2 PeerReview
Show info about module content

2 Peer Review

  • Strategy Statement
  • Business Model Canvas

2 Videos

  • Lecture Review Video: Revisiting Strategy
  • Lecture Review Video: What Game to Play

1 Readings

  • Business Model Canvas Template Download

Create an Operations Statement

    • 1 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Operations Statement

1 Videos

  • Review Video: Where Truth Lies

Proof of Product

    • 1 PeerReview
Show info about module content

1 Peer Review

  • Commit to action.

Auto Summary

"Capstone - Launch Your Own Business!" is a hands-on course in Business & Management, designed to help you launch a real, functional business within your resources and legal jurisdiction. Taught by industry experts on Coursera, this foundational course spans 1140 minutes and is available via the Starter subscription. Ideal for aspiring entrepreneurs, it leverages a collaborative learning environment where fellow learners act as consultants and potential customers, enhancing your business concept and confidence.

Ken Szymusiak
Instructors

Ken Szymusiak

Forrest S. Carter
Instructors

Forrest S. Carter