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Challenges of Agribusiness Management
  • Level Foundation
  • Duration 5 hours
  • Course by Università Bocconi
  • Offered by

About

The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities. To understand such complexity we will take Italy as a large, open-air lab in which all major phenomena and business dynamics influencing agribusiness worldwide coexist and clearly show their effects. History, heritage and tradition, technology and innovation, brilliant farmers and multinational companies, all in a constrained, diverse physical and business landscape, Italy is the perfect sampling area for agribusiness. In our learning experience we will benefit from the knowledge and experience of different Bocconi University Professors and several CEOs and top executives who are re-shaping agribusiness concepts. Course Syllabus: Week 1: Heritage and Excellence in Italian Agriculture Week 2: Challenges of the Global Agro-System Week 3: Innovation in Agribusiness Week 4: Developing new business concepts

Modules

Welcome!

    • 1 Videos
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1 Videos

  • Introductory Video

Introductory Video

    • 1 Videos
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1 Videos

  • Intro Week 1

Population

    • 3 Videos
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3 Videos

  • Population growth
  • The calories challenge
  • Income growth

Consumer's Behavior

    • 2 Videos
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2 Videos

  • Prosumerism and food scares
  • Perceptions and embeddedness

Climate Change and Land Competition

    • 1 Videos
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1 Videos

  • Sources and causes of climate changing emissions

Gobal Trading and Price Transmission

    • 2 Videos
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2 Videos

  • Commoditization and price transmission in the chain
  • Agriculture value added

Additional Resources

    • 1 Readings
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1 Readings

  • Recap slides

Review

    • 1 Assignment
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1 Assignment

  • Week 1

Introductory Video

    • 1 Videos
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1 Videos

  • Intro Week 2

Agribusiness Value Chain

    • 3 Videos
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3 Videos

  • Players of the agribusiness
  • Competitive Dynamics 1
  • Competitive Dynamics 2

World agricultural systems

    • 6 Videos
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6 Videos

  • From subsistence to complexity
  • The US Agricultural System
  • The Brazilian Agricultural System
  • The Chinese Agricultural System
  • The Indian Agricultural System
  • The EU Agricultural System

The Italian Case

    • 3 Videos
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3 Videos

  • The Italian Case: Industry History and Evolution
  • The Italian Case: Cultivating Excellence
  • The Italian Case: Techniques and technology in an unfavourable landscape

Additional Resources

    • 1 Readings
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1 Readings

  • Recap slides

Review

    • 1 Assignment
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1 Assignment

  • Week 2

Introductory Video

    • 1 Videos
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1 Videos

  • Intro Week 3

Integrating sustainability

    • 6 Videos
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6 Videos

  • Sustainability in agriculture
  • Analysing the large-scale land acquisitions phenomenon
  • Crafting a sustainable strategy in the agrifood business
  • Enhancing ecosystem services
  • Natural and Organic
  • Complementarity and multifunctionality

Benefits of cooperation

    • 2 Videos
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2 Videos

  • The benefits of cooperation
  • Engaging farmers on common business strategies

Additional Resources

    • 1 Readings
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1 Readings

  • Recap slides

Review

    • 1 Assignment
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1 Assignment

  • Week 3

Introductory Video

    • 1 Videos
Show info about module content

1 Videos

  • Intro Week 4

Innovation Principles in Agribusiness

    • 2 Videos
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2 Videos

  • Innovation essentials
  • Product and Service Innovation

The way ahead

    • 4 Videos
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4 Videos

  • Vertical Farming
  • Biotech
  • Efficiency and Big Data
  • Earth observation: Agriculture from high above

Additional Resources

    • 1 Readings
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1 Readings

  • Recap slides

Review

    • 1 Assignment
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1 Assignment

  • Week 4

Close

    • 1 Videos
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1 Videos

  • Wrap up - Challenges of Agribusiness Management

FINAL ASSIGNMENT

    • 1 Assignment
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1 Assignment

  • Final Quiz

Auto Summary

Explore the intricate world of agribusiness with the "Challenges of Agribusiness Management" course, designed for those eager to delve into the dynamic intersection of business and agriculture. This foundational course, offered by Coursera, provides a comprehensive understanding of the multifaceted challenges and opportunities within the agribusiness sector. Under the expert guidance of Bocconi University Professors and leading industry executives, learners will navigate through Italy's diverse agricultural landscape, serving as a real-world laboratory. The course covers essential topics including the heritage of Italian agriculture, global agro-system challenges, innovation in agribusiness, and the development of new business concepts. Spanning a total of 300 minutes, this engaging course is perfect for beginners eager to grasp the complexities of agribusiness management. Enroll with a Starter subscription to embark on this enriching learning journey and equip yourself with the knowledge to excel in the agribusiness domain.

Vitaliano Fiorillo
Instructor

Vitaliano Fiorillo