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China Strategy
  • Level Foundation
  • Duration 13 hours
  • Course by The Chinese University of Hong Kong
  • Offered by

About

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Modules

Doing Business in China

    • 2 Videos
    • 2 Readings
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2 Videos

  • Welcome to Doing Business in China
  • Entering the China Market

2 Readings

  • Acknowledgement
  • Copyright and eLearning Guidance at CUHK

Course Preliminaries

    • 1 Videos
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1 Videos

  • Welcome to China Strategy

Introduction

    • 2 Videos
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2 Videos

  • 1.1a Strategy and Local Context
  • 1.1b PESTGDP Framework

China's New Political-Legal Environment

    • 3 Videos
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3 Videos

  • 1.2a Key Issue: Stability and Corruption
  • 1.2b Major Issues (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)
  • 1.2c Xi’s Anti-Corruption Campaign (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)

China's New Economic-Financial Environment

    • 3 Videos
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3 Videos

  • 1.3a Key Issue: New Normal
  • 1.3b New Normal (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 1.3c New Normal (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)

China’s New Social-Cultural Environment

    • 4 Videos
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4 Videos

  • 1.4a Key Issue: Cultural Distance
  • 1.4b Guanxi (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)
  • 1.4c Mianzi/Face (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)
  • 1.4d Renqing (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)

China's New Technological Environment

    • 5 Videos
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5 Videos

  • 1.5a Key Issue: Innovation & IP Protection
  • 1.5b Indigenous innovation (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)
  • 1.5c Indigenous innovation (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 1.5d IP Protection (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 1.5e Mass Innovation and Entrepreneurship (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

China's New Global Environment

    • 4 Videos
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4 Videos

  • 1.6a Key Issue: Belt & Road
  • 1.6b Belt and Road (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 1.6c Belt and Road (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 1.6d Belt and Road (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

China’s New Demographic Environment

    • 3 Videos
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3 Videos

  • 1.7a Key Issue: The Internet Generation
  • 1.7b Internet Generation (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 1.7c Internet Generation (Expert Sharing by Mr James Li, Overseas Marketing Director of BDF International Co., Ltd)

China’s New General Environment

    • 1 Videos
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1 Videos

  • 1.8a Key Issue: Sustainable Development

Week 1 Wrap-up

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Week 1 Quiz

1 Peer Review

  • Week 1 Essay: Be more "Chinese" or be more "Foreign"? Do you agree with liability of Foreignness?

1 Discussions

  • Interview 1 friend who has done business in China and ask her/him about the feeling of each PESTGDP segment

1 Videos

  • 1.9 Week 1 Wrap-up

Introduction

    • 1 Videos
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1 Videos

  • 2.1 Possible relationships Between Foreign Firms and China’s Players

Ownership Types

    • 3 Videos
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3 Videos

  • 2.2a Key Issue: SOE vs. POE
  • 2.2b SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 2.2c SOE vs POE (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)

Grouping

    • 3 Videos
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3 Videos

  • 2.3a Key Issue: Business Group Affiliation vs. Independent
  • 2.3b Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 2.3c Grouping (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)

Listing

    • 5 Videos
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5 Videos

  • 2.4a Key Issues: Listed vs. Non-Listed
  • 2.4b Listed vs. Non-Listed (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 2.4c Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 2.4d Listing (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 2.4e Listed vs. Non-Listed (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)

Internet

    • 4 Videos
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4 Videos

  • 2.5a Key Issue: Internet vs. Traditional
  • 2.5b Internet Firms (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)
  • 2.5c Internet Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 2.5d Traditional Firms (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)

Notion of "Subnational Location"

    • 3 Videos
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3 Videos

  • 2.6a Key Issue: One China, Multiple Markets
  • 2.6b One China, Multiple Markets (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 2.6c One China, Multiple Markets (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)

Subnational Location

    • 1 Videos
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1 Videos

  • 2.7a Key Issue: Open vs. Less-Open

Classification of Chinese Cities

    • 2 Videos
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2 Videos

  • 2.8a Key Issue: The Tiers of Chinese Cities
  • 2.8b The Tiers of Chinese Cities (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)

China Investment Type

    • 4 Videos
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4 Videos

  • 2.9a Eagles Fund (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 2.9b Major Government Policies (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 2.9c VC Industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 2.9d VC industries in China (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)

Week 2 Wrap-up

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Week 2 Quiz

1 Peer Review

  • Week 2 Essay: Who & Where?

1 Discussions

  • Interview 1 friend who has done business in China and ask her/him about the feeling of each type of Chinese firms

1 Videos

  • 2.10 Week 2 Wrap-up

Introduction

    • 1 Videos
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1 Videos

  • 3.1a Entry Mode

Exporting

    • 1 Videos
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1 Videos

  • 3.2a Key Issues: Exporting Mode and Exporting Partner

License & Franchise

    • 2 Videos
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2 Videos

  • 3.3a Key Issue: IP Protection (Revisited)
  • 3.3b Licensing Strategy (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)

Strategic Alliance

    • 3 Videos
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3 Videos

  • 3.4a Key Issue: Partner Selection
  • 3.4b Joint Ventures (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 3.4c Joint Ventures (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

Acquisition

    • 4 Videos
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4 Videos

  • 3.5a Key Issue: Target Selection and Anti-Trust Law
  • 3.5b Target Identification (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 3.5c Post-Acquisition Integration Process (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 3.5d Target & Post-Acquisition Integration Issues (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

Wholly-Owned Subsidiary (WOS)

    • 4 Videos
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4 Videos

  • 3.6a Key Issue: Regulations
  • 3.6b Wholly-Owned Subsidiary (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 3.6c Wholly-Owned Subsidiary (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 3.6d Negative List (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)

Cross-border E-commerce

    • 8 Videos
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8 Videos

  • 3.7a Key Issues: Arbitrage Strategy and its Implementation (Part 1)
  • 3.7b Key Issues: Arbitrage Strategy and its Implementation (Part 2)
  • 3.7c BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)
  • 3.7d Cross-Border E-Commerce (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)
  • 3.7e BDF (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)
  • 3.7f Entry Barriers and Obstacles (Expert Sharing by Mr Kevin Zhao, Director of BDF International Co., Ltd)
  • 3.7g Competitive Advantages (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)
  • 3.7h Biggest Challenge (Expert Sharing by Mr Vincent Zhao, Operation Director of BDF International Co., Ltd)

Week 3 Wrap-up

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Week 3 Quiz

1 Peer Review

  • Week 3 Essay: Entry Mode

1 Discussions

  • Interview 1 friend who has done business in China and ask her/him about the entry mode used, and also the pros & cons

1 Videos

  • 3.8 Week 3 Wrap-up

Introduction

    • 2 Videos
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2 Videos

  • 4.1a Be a Strategic Insider
  • 4.2a Shifting Landscape

The Establishment of China HQ

    • 2 Videos
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2 Videos

  • 4.3a Key Issue: Why?
  • 4.3b Why (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

The Strategic Location of China HQ

    • 3 Videos
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3 Videos

  • 4.4a Key Issue: Location Choice
  • 4.4b Why? (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 4.4c Why? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

The Consequences of Establishing China HQ

    • 3 Videos
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3 Videos

  • 4.5a Key Issue: Cooperative vs. Competitive perspectives of MNE-Government Relationships
  • 4.5b How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)
  • 4.5c How? (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)

The CSR in China

    • 2 Videos
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2 Videos

  • 4.6a Key Issue: CSR and MNE
  • 4.6b CSR (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)

The Compliance in China

    • 2 Videos
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2 Videos

  • 4.7a Key Issue: Compliance and MNE
  • 4.7b Compliance Issues (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)

New Normal revisited - Value chain upgrade and rising cost in China

    • 4 Videos
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4 Videos

  • 4.8a Why did some MNEs establish R&D centers in China? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)
  • 4.8b Why did some MNEs establish R&D centers in China? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 4.8c Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)
  • 4.8d Why did some MNEs move certain portion of their companies’ operations/manufacturing site from China to other places? (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)

Concluding Remarks

    • 11 Videos
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11 Videos

  • 4.9a Concluding Remarks (Expert Sharing by Prof Lutz-Christian Wolff, Wei Lun Professor of Law, CUHK)
  • 4.9b Concluding Remark (Expert Sharing by Prof CY Chiu, Choh-Ming Li Professor of Psychology, CUHK)
  • 4.9c Concluding Remark (Expert Sharing by Prof George Yip, Professor of Marketing and Strategy, Imperial College London)
  • 4.9d Concluding Remark (Expert Sharing by Dr Edward Tse, Founder & CEO of Gao Feng Advisory Company)
  • 4.9e Concluding Remark (Expert Sharing by Mr Gordon Lam, Vice-Chairman and Chief Executive of Hang Seng Bank (China) Limited)
  • 4.9f Concluding Remark (Expert Sharing by Ms Helen Cheng, Equity Partner, Zhong Lun Law Firm)
  • 4.9g Concluding Remark (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)
  • 4.9h Startup environment for Chinese entrepreneurs and even for foreign entrepreneurs in China (Expert Sharing by Mr Mingles Tsoi, Director, Startup & Innovation Services, KPMG China)
  • 4.9i Concluding Remark (Expert Sharing by Mr Steve Lau, Founder & Managing Partner of Eagles Fund)
  • 4.9j Concluding Remark (Expert Sharing by Mr Denis Depoux, Senior Partner of Roland Berger)
  • 4.9k Concluding Remark (Expert Sharing by Mr Sheang Fang, CEO of BDF International Co., Ltd)

Week 4 Wrap-up

    • 1 Videos
    • 1 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Week 4 Quiz

1 Peer Review

  • Week 4 Essay: Become a Strategic Insider in China

1 Discussions

  • Interview 1 friend who has done business in China & ask her/him about whether & how the company makes a strategic shift

1 Videos

  • 4.10 Week 4 Wrap-up

Auto Summary

"China Strategy" is a foundational course in Business & Management offered by Coursera. Designed for strategists of foreign companies, it focuses on understanding and developing effective strategies for entering and operating in China. Learners will explore China's strategic landscape, major players, entry modes, and location strategies. The course shares updated knowledge and real-world experiences over 780 minutes, with subscription options available for Starter and Professional levels. Ideal for those seeking to gain expertise in navigating China's business environment.

Prof. Xufei Ma
Instructors

Prof. Xufei Ma

Dr. Frank Ng
Instructors

Dr. Frank Ng