- Level Foundation
- Duration 8 hours
- Course by Ludwig-Maximilians-Universität München (LMU)
-
Offered by
About
This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing.Modules
Introduction to the Competitive Strategy and Organization Design Project
2
Videos
- Trailer Competitive Strategy and Organization Design Project
- Introduction to the industry project
3
Readings
- About the project
- Which question from the partner company should I select?
- Company presentation
In-Depth Research
1
Assignment
- Week 2 - Quiz on Research and Key Concepts of Competitive Strategy
4
Readings
- Inspiration for your research
- Some words on our expectations
- Learn more about KONUX
- Get a feeling for what's going on in the industry!
Analysis
1
Peer Review
- What's your Research Strategy? - Status quo of your academic research
3
Readings
- How to analyze and present quantitative and qualitative data
- Some additional information on sensor-based predictive machinery maintenance
- Example Analysis
Interpretation and Synthesis
1
Assignment
- Revision of Key Concepts of Competitive Strategy (Part II)
1
Discussions
- Test your interpretations and arguments
2
Readings
- How to interpret findings and relate them to theory
- Example Synthesis Part
Finish Up
1
Discussions
- What are you struggeling with
2
Readings
- How to write a good report
- How should your final report look like
Submit and Review
1
Peer Review
- Final Project Report - Be a consultant to KONUX!
1
Readings
- How to review your peers' work
Wrap Up and Goodbye
1
Readings
- Congratulations and goodbye
Auto Summary
Engage in a hands-on industry project designed to apply your competitive strategy and organization design knowledge in a real-world business context. This foundational course, led by Coursera, invites you to tackle real challenges faced by a partner company. You'll conduct deep research, analyze data, and produce a comprehensive report with actionable insights. Ideal for business and management enthusiasts, the 480-hour project offers a practical learning experience through Coursera's Starter subscription.

Tobias Kretschmer