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Level Foundation
Course by State Bank of India
Total students 361 enrolled
Offered by

About

Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer relationship.

Understanding the principles of marketing psychology helps in effectively crafting financial marketing campaigns that resonate with the target audience for enhanced brand connect, consumer awareness and financial purchase decision.

What you will learn

Introduction to Marketing Psychology
Psychological foundations of Marketing
Multi-Generational Consumer Behaviour.
Motivation, Affect and Decision-Making Process
Understanding Consumer Personality & Persona
Nudge& Influence - The Psychology of Persuasion
Leveraging marketing psychology for financial services marketing

Syllabus

Week 1: Introduction to Marketing Psychology

Introductory concepts. Incorporating psychological principles with marketing strategy. Leveraging psychology in marketing strategy.

Week 2:Consumer Behaviour & Decision Makingin Financial Services

The role of human psychology in comprehending consumer behavior and decision making. Factors shaping consumer behaviour in Financial Services. Responding and shaping consumer behaviour.

Week 3: The Psychology of Nudge & Influence

Understand the nudge concept to influence people's behaviour in a positive way. Proposing positive reinforcement and indirect suggestions as ways to influence the behaviour and decision-making of groups or individuals.

Week 4:Leveraging Behavioral Insights for Digital Banking

Using different forms of consumer psychology such as persuasion architecture and emotion driven behaviour in the digital banking eco-system.

Auto Summary

Discover the foundations of consumer psychology in the financial industry with this engaging course by edX. Tailored for professionals in Business & Management, it delves into marketing psychology principles to enhance customer relationships and craft effective financial marketing campaigns. Ideal for those seeking a foundational understanding, this course equips learners with the skills to boost brand connection and influence financial purchase decisions. Available through a professional subscription.