Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Course by Northwestern University
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Offered by
About
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.Auto Summary
Content Strategy for Professionals is a dynamic course in Business & Management, designed to enhance your organization's strategic goals through effective media communication. Taught by industry and academic experts, this course covers best practices for creating engaging content, managing it across platforms, and expanding audience reach. Comprising four three-week courses, it includes a Capstone project applying real-world skills. Ideal for busy professionals, the course offers audit options and subscription levels, Starter and Professional. Elevate your content strategy expertise and drive organizational success with this comprehensive program on Coursera.
John Lavine
Candy Lee
Randy Hlavac