- Level Expert
- Duration 27 hours
- Course by Tecnológico de Monterrey
-
Offered by
About
Entrepreneurial spirit, entrepreneurial culture, are terms that are heard and read repeatedly. These have emerged with renewed strength in an economy in which new and great business opportunities appear. For this reason, entrepreneurial skills are valued in companies and organizations that base their growth and competitive advantage on innovation. It is increasingly common for entrepreneurial projects to be deployed within an established organization, which is known as intra-entrepreneurship or corporate entrepreneurship. Expand your knowledge on this topic with this online course. The purpose of this administration course is to explain to participants the main concepts of corporate entrepreneurship and introduce topics of "Entrepreneurial Culture" aimed at developing competencies for the organic growth of the company or the development of the organization.Modules
Opening
1
Assignment
- Initial self-assessment
1
Videos
- Welcome
8
Readings
- Welcome
- General objective and list of topics
- Schedule
- Frequent questions
- Evaluation
- Methodology
- Policies
- Initial self-assessment
1.1 Business innovation
1
Assignment
- Self-evaluation
1
Discussions
- Networking topic 1
1
Videos
- Innovation... what are we talking about?
4
Readings
- Introduction
- Organizational Creativity, Organizational Innovation, and Their Relationship with Business Development
- Infographic
- To learn more
1.2 From Innovation to Corporate Entrepreneurship
1
Assignment
- Self-evaluation
1
Videos
- From Innovation to Corporate Entrepreneurship
2
Readings
- PDF. What is Corporate Entrepreneurship?
- Infographic
Contextualized situation
1
Assignment
- Contextualized situation
1
Readings
- Contextualized situation
Evaluation of Topic 1
1
Assignment
- Evaluation of Topic 1
2
Readings
- Evaluation of Topic 1. Using Innovation as a Strategy for Growth
- Invitation to continue with the next topic
2.1 Corporate entrepreneurship as a strategy of the organization
1
Assignment
- Self-evaluation
1
Discussions
- Networking topic 2
1
Videos
- Corporate entrepreneurship and the strategy
4
Readings
- Introduction
- Relevance of Corporate entrepreneurship and strategy
- Infographic
- To learn more
2.2 The entrepreneurship culture
1
Assignment
- Self-evaluation
1
Videos
- Entrepreneurial culture in the company
3
Readings
- PDF. Entrepreneurial culture in the organization
- Infographic
- Peer-assessed individual project
Evaluation of Topic 2
1
Assignment
- Evaluation of Topic 2
2
Readings
- Evaluation of Topic 2. Development of an entrepreneurial culture in the company
- Invitation to continue with the next topic
3.1 The ecosystem of Corporate Entrepreneurship
1
Assignment
- Self-evaluation
1
Discussions
- Networking topic 3
1
Videos
- The actors of Corporate Entrepreneurship
4
Readings
- Introduction
- The intrapreneur and the entrepreneurial team as generators of change.
- Infographic
- To learn more
3.2 Different ways of Corporate Entrepreneurship programs and projects
1
Assignment
- Self-evaluation
1
Videos
- How to structure a Corporate Entrepreneurship program?
2
Readings
- PDF. Alternative designs for Corporate Entrepreneurship
- Infographic
Contextualized situation
1
Assignment
- Contextualized situation
1
Readings
- Contextualized situation
Individual practice with peer evaluation
1
Peer Review
- Delivery of the final project evaluated by pairs
1
Readings
- Individual practice with peer evaluation
Evaluation of Topic 3
1
Assignment
- Evaluation of Topic 3
2
Readings
- Evaluation of Topic 3. Design of strategies for Corporate Entrepreneurship and management of intrapreneurship teams
- Invitation to continue with the next topic
4.1 Analysis of several real examples of the practice in the organizations
1
Assignment
- Self-evaluation
1
Discussions
- Networking topic 4
1
Videos
- Entrepreneurial organizations: from the idea to the practice
4
Readings
- Introduction
- Corporate Entrepreneurship in practice: a systematic issue
- Infographic
- To learn more
4.2 Evaluation model of Corporate Entrepreneurship
1
Assignment
- Self-evaluation
1
Videos
- Evaluating Corporate Entrepreneurship
2
Readings
- PDF. Corporate Entrepreneurship Auditing
- Infographic
Evaluation of Topic 4
1
Assignment
- Evaluation of Topic 4
1
Readings
- Evaluation of Topic 4. Corporate Entrepreneurship in practice
Final Exam
1
Assignment
- Final exam
1
Readings
- Final exam
Final self-assessment
1
Assignment
- Final self-assessment
1
Readings
- Final self-assessment
Closure
1
Readings
- Closure
Auto Summary
Discover the essentials of Corporate Entrepreneurship through this expert-level online course on Coursera. Focused on Business & Management, this course delves into entrepreneurial spirit and culture within established organizations, emphasizing innovation-driven growth. Over a span of 1620 minutes, participants will learn key concepts and develop competencies for fostering entrepreneurial projects internally. Ideal for business professionals aiming to enhance their intra-entrepreneurial skills, this course is available with a Starter subscription.

José Ernesto Amorós Espinosa