- Level Foundation
- Course by University of Maryland, College Park
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Offered by
About
For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.Auto Summary
Unlock the potential to innovate within your organization with the Corporate Entrepreneurship Specialization. This comprehensive program is crafted for professionals eager to drive new business initiatives and foster entrepreneurial practices within established companies. Guided by experienced instructors from Coursera, this course delves into overcoming the challenges of integrating new ventures into existing corporate structures. Participants will gain expertise in identifying and nurturing entrepreneurial opportunities, crafting robust business models, devising effective innovation strategies, and securing financing for innovative projects. The specialization is structured into four focused courses, each addressing a critical aspect of corporate entrepreneurship, culminating in a practical final project. Ideal for junior and middle managers tasked with launching new business ventures, this program is suitable for any industry and geographical location. Whether you are inspired to lead or responsible for pioneering new initiatives, this foundational course will equip you with the necessary tools and best practices to succeed. Flexible subscription options are available, making it easy to start on your path to becoming a corporate innovator. Join now and transform your approach to business within your organization.

Dr. James V. Green

Daniel Gordon

Dr. Thomas J. Mierzwa

Michael R. Pratt