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- Level Foundation
- Duration 12 hours
- Course by Technion - Israel Institute of Technology
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Offered by
About
Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today's and tomorrow's job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers. During this course, you will learn proven tools, frameworks and concepts useful for discovery" generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as "Zoom in, Zoom out, Zoom in' that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as "Zoom in, Zoom out, Zoom in'. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.Modules
Policy
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2
Videos
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3
Readings
2
Videos
- Welcome to the Course!
- Course introduction video
3
Readings
- Syllabus
- Grading and Logistics
- Social Media
What is Creativity?
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10
Videos
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2
Readings
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1
Assignment
1
Assignment
- "What is Creativity?"
10
Videos
- Definition of creativity
- A first encounter with the ZiZoZi method
- Test your creativity: Torrance Creativity Test
- Self-test your ‘discovery’ and ‘delivery’ skills
- The Imagination Elevator – a story you won’t believe
- Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
- ZiZoZi in action: Stories to inspire & aspire
- More ZiZoZi stories
- How to build your creativity ‘muscles’
- Summary of Week One; Preview of Week Two
2
Readings
- Lecture slides - What is Creativity?
- Additional Materials
Zoom in, Zoom out, Zoom in
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10
Videos
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1
Readings
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1
Assignment
1
Assignment
- "ZiZoZi" Quiz
10
Videos
- ZiZoZi Framework Reviewed and viewed in action
- Case Study: How Thomas Edison lit up the world
- Zoom out: Collecting wild ideas
- Zoom out: Benchmarking as a key tool
- Is it innovative to borrow and adapt?
- How to challenge basic assumptions?
- Zoom in: Choosing the best of many ideas
- Managing the tradeoff between delivery and discovery
- Creativity everywhere: All the time, everyone, everything
- Case studies
1
Readings
- Lecture slides - Zoom in, Zoom out, Zoom in
Creativity in practice
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10
Videos
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1
Readings
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1
PeerReview
1
Peer Review
- Middle assignment: Your Personal Creativity Machine
10
Videos
- The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
- Sharpening observation skills
- Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
- The Role of Failure In Achieving Success
- Zoom Out: Collecting data through direct observation
- The IDEO approach
- Zoom In: Taming Wild Ideas
- How to sell your ideas
- How to be creative In large organizations (Intrapreneurship)
- What is YOUR story? Building powerful narratives. Case Studies
1
Readings
- Lecture slides - Creativity in practice
Reinventing yourself
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10
Videos
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1
Readings
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1
PeerReview
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1
Assignment
1
Assignment
- "Reinventing Yourself" Quiz
1
Peer Review
- Final Project, Peer Review, Group Project: Submission and Evaluation of a 2 minute Video
10
Videos
- Creativity Exercises: Are You Working Out?
- What Scholars Know about Creativity: Research you can use
- On Being Walter Mitty. Is creativity fun, or painful?
- Life take two: On reinventing yourself and your career
- Secrets of Einstein, da Vinci and Edison
- Humble masterpieces: Stories of creative breakthroughs
- More Masterpieces: Creativity in Action
- Ideas proposed by students for the 7 Challenges
- Torrance Test for Creative Thinking: Have you improved?
- Course summary: What have you learned? What have you implemented? How have you changed?
1
Readings
- Lecture slides - Reinventing yourself
Additional Videos- Shlomo Maital Interviews Arie Ruttenberg
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6
Videos
6
Videos
- How I Got a Job in Advertising (try this at home)
- How I built a leading advertising agency (clue: crunch the numbers)
- How to sell oranges (hint: You already know how)
- How I helped elect Israel’s Prime Minister, Yitzhak Rabin
- How my limited vision and hearing helped my career
- Why I believe large organizations are very poor at innovation
Auto Summary
Unlock your creative potential with "Cracking the Creativity Code: Discovering Ideas." This four-week foundational course in Business & Management, taught by industry experts, teaches practical tools and frameworks to generate and implement innovative ideas. Perfect for professionals aiming to enhance their creativity and problem-solving skills, the course offers flexible subscription options: Starter, Professional, and Paid. Join now to lead the innovation process and tackle real-world challenges with creativity and persistence.
Prof. (Emeritus) Shlomo Maital