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Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
  • Level Foundation
  • Duration 14 hours
  • Course by University of Maryland, College Park
  • Offered by

About

This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

Modules

Overview

    • 1 Videos
    • 4 Readings
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1 Videos

  • Preview of the Course

4 Readings

  • Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
  • Meet Dr. Thomas J. Mierzwa
  • Connect with your Classmates
  • Our Recommended Textbook for the Course

Innovation Environments and Capabilities

    • 7 Videos
    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Internal Venture Opportunity Search

7 Videos

  • Welcome to week one
  • What are some basic types of innovations?
  • How can an audit reveal innovation competence and weakness?
  • How many ways can companies innovate?
  • How does innovation occur at different business levels?
  • How does technology uncertainty influence an innovation in the marketplace?
  • What are key "associating" skills of innovators?

1 Readings

  • How P&G Tripled Its Innovation Success Rate (Optional)

Expand Your Learning

    • 1 Readings
Show info about module content

1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Organizational Structures and Operational Formats

    • 8 Videos
    • 1 PeerReview
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1 Peer Review

  • Assembling the Parts of an Internal Venture Team

8 Videos

  • Welcome to week two
  • How do you evaluate a winning innovation idea when you see one?
  • Who are innovation's creative role players?
  • Who are innovation's implementation role players?
  • How do manager, entrepreneur, and innovator roles differ?
  • How can innovation be framed as a process?
  • Do different organizational forms matter for innovation initiatives?
  • What organizational forms do innovation venture units take?

Corporate Culture

    • 7 Videos
    • 1 PeerReview
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1 Peer Review

  • Internal Venture Feasibility Test

7 Videos

  • Welcome to week three
  • How does corporate culture influence innovation and creativity?
  • How can knowledge management enable innovation?
  • What factors influence the feasibility of an innovation?
  • How is innovation value classified within a firm?
  • How can benchmarking become an innovation practice?
  • How do innovation tournaments serve as a best practice?

Creating an Innovation Strategy

    • 7 Videos
    • 1 Readings
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7 Videos

  • Welcome to week four
  • How do innovation managers survive an innovation project?
  • What's inside an innovation portfolio?
  • How do disruptive innovations change the marketplace?
  • How are innovations revealed in a blue ocean strategy?
  • How can lead users contribute to an innovation strategy?
  • How can open innovation become an entrepreneurial strategy?

1 Readings

  • Creating Breakthroughs at 3M (Optional)

Summary of Key Concepts

    • 1 Videos
    • 1 PeerReview
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1 Peer Review

  • Roadmap for Launching an Internal Corporate Venture

1 Videos

  • Summary of key concepts

Next Steps

    • 1 Readings
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1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Auto Summary

Enhance your corporate innovation skills with the "Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs" course on Coursera. Led by expert instructors, this foundational course covers organizing internal ventures and overcoming resistance. Ideal for creative employees, managers, technical specialists, and consultants, it offers strategic insights on auditing internal environments, designing organizational structures, analyzing corporate culture, and crafting innovation strategies. With a duration of 840 minutes, it is available for free trial and through Starter or Professional subscriptions. Perfect for those in Business & Management looking to drive innovation within their companies.

Dr. Thomas J. Mierzwa
Instructor

Dr. Thomas J. Mierzwa