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Create Compelling Business Cases
  • Level Professional
  • Duration 3 hours
  • Course by Coursera Instructor Network
  • Offered by

About

In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis. To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful. By the end of this course, you’ll be able to: • develop a clear and compelling narrative for a business case • identify the key elements of a business case • perform basics of financial analysis, including the concepts of ROI and payback period • demonstrate an understanding of risk assessment and management • explain the importance of ethical considerations in developing a business case

Modules

Welcome

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Welcome to Create Compelling Business Cases

1 Readings

  • Welcome

What is a Business Case and How is it Used?

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • What is a Business Case and How is it Used?

1 Videos

  • What is a Business Case and How is it Used?

1 Readings

  • Five Crucial Elements of a Compelling Business Case

Crucial Elements of a Business Case

    • 4 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Crucial Elements of a Business Case

4 Videos

  • Defining the Problem
  • Identifying Stakeholders
  • Analyzing the Situation
  • Assessing Risk

1 Readings

  • Business Ethics

Financial Analysis

    • 2 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Financial Analysis

2 Videos

  • Basic Financial Analysis
  • Advanced Financial Analysis

3 Readings

  • Payback Period and Accounting Rate of Return
  • Payback Period Using Discounted Cash Flows
  • Net Present Value and Internal Rate of Return

Putting it all Together

    • 2 Videos
    • 1 Readings
    • 2 Assignment
Show info about module content

2 Assignment

  • Executive Summary
  • Final Assessment

2 Videos

  • The Executive Summary
  • The Wrap-Up

1 Readings

  • Executive Summary - Sample

Auto Summary

Unlock the art of crafting compelling business cases with this focused, one-week course in Business & Management. Guided by expert instructors from Coursera, you'll dive into the five essential components of a business case, mastering how to effectively use them for making informed investment decisions. Perfect for both students and professionals, this course covers everything from problem definition to data collection and financial analysis. Throughout the course, you'll gain the skills to: - Develop a persuasive narrative for business cases - Identify and elaborate on key business case elements - Conduct basic financial analyses, including ROI and payback period calculations - Understand and manage risks - Recognize the importance of ethics in business case development Designed for those with high-school level reading, writing, and math skills, and some familiarity with spreadsheets, this professional-level course spans approximately 180 minutes. Choose from the Starter or Professional subscription options to best suit your learning needs. Ideal for aspiring business leaders looking to enhance their decision-making toolkit.

Joe Cooke
Instructor

Joe Cooke