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Customer-Centric IT Strategy
  • Level Foundation
  • Duration 3 hours
  • Course by University of Virginia
  • Offered by

About

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

Modules

Welcome to the course!

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Get to know your classmates

1 Videos

  • Course Intro

1 Readings

  • Course Overview & Requirements

How do you sell stakeholders on using design to improve an IT project?

    • 9 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 1 Quiz on Customer-Centric Strategy

9 Videos

  • A Few Agile Things
  • The Problem with IT Projects
  • The 20-Minute Strategy Brief
  • IT Strategy Brief: Value Definition
  • IT Strategy Brief: The Customer Journey
  • IT Strategy Brief: Key Activities
  • Demo: Business Model Canvas Template
  • Demo: Using Google Docs for Your Business Model Canvas
  • Drafting a Process Inventory from Key Activities

How do you prototype solutions to avoid implementations users ignore?

    • 7 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 Quiz on Prototyping IT Solutions

7 Videos

  • Prototyping with Process
  • An Example of Prototyping with Process
  • Demo: Sketching a Process Design
  • Validation Criteria: 0, 30, 90 Days
  • Skit: Process Design
  • Skit: Validation Criteria
  • Course Summary

Auto Summary

Enhance your IT strategy with a customer-centric approach in this foundational two-week course from the Darden School of Business at the University of Virginia. Taught by top-ranked faculty, you'll tackle corporate IT challenges using design thinking, Lean Startup, and agile frameworks. Master the Business Model Canvas, translate strategies into IT charters, and prototype processes for strategic implementation. Available on Coursera with Starter and Professional subscription options, this course is ideal for business and management professionals seeking to boost IT project success.

Alex Cowan
Instructor

Alex Cowan