Customer Centric Marketing for Entrepreneurs

About

It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for your business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.

The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business.

In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support.

We will teach you how to better understand your customers' needs and use this knowledge to develop and launch a marketing campaign that engages consumers and creates traction using the right marketing channels. Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different.

You will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.

What you will learn

• How to use customer discovery tools to identify market needs, problems and opportunities
• Create customer profiles and personas that help you identify the right marketing channels to reach your customers
• Respond to evolving customer needs using personal, digital, social and mobile spheres
• Develop content and messaging that directly addresses consumer needs and drives brand excitement
• Develop key performance indicators (KPIs), metrics and milestones to measure the success of your campaign

Skills you learn

• Customer Engagement
• Marketing Channel
• Event Marketing
• Economic Growth
• Optometry
• Marketing
• Target Market
• Direct Selling
• Event-Driven Programming
• Sales

Auto Summary

"Customer Centric Marketing for Entrepreneurs" is a dynamic course designed to empower business owners, executives, and students with the knowledge and skills to navigate the complex world of modern marketing. This course, offered by edX, falls under the Business & Management domain and focuses on building a strong brand and engaging customers effectively. The course addresses the challenge of choosing the right marketing strategies amidst the numerous options available today, such as social media, direct sales, and event marketing. By understanding how to quickly identify and respond to true customer needs, learners will be equipped to design and execute a customer-centric marketing campaign tailored to their own business or organization. Participants will gain practical experience in developing marketing campaigns that create traction through various channels, whether it be social media programs, event-driven workshops, or sales outreach initiatives. The course emphasizes viewing the customer engagement experience from the perspective of the target market to build a compelling brand presence. Additionally, it covers evaluating and measuring campaign success to ensure effective business growth or necessary adjustments. This course is available through a professional subscription and is ideal for those looking to launch or grow a business by leveraging customer-focused marketing strategies. Whether you're new to marketing or looking to refine your approach, this course provides valuable insights and hands-on experience to drive your business forward.