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Design and innovation of business model
  • Level Expert
  • Duration 27 hours
  • Course by Tecnológico de Monterrey
  • Offered by

About

The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying quantitative methods learned in other courses, such as Finance, Economics and Financial Intelligence. The focus of this course is on four pillars: 1. Observation as a key element to discover business patterns. 2. The organization of complexity, the art of synthesis using visual thinking, mapping and system design. 3. The concept of white space as "potential activities not defined or mentioned in the current business model". 4. Storytelling and establishing contact. Observation is a key aspect of discovering business patterns. Students will learn, through different cases and methodologies - some already seen - how to identify key elements of a business model. This includes the nature of an integrated business company in which we define the Business Model. What would be different if managers thought like designers? Although many business people appreciate the power of design, a formal process for practicing it has been elusive - until now. In this course, the goal is to find a way to organize complexity, the art of synthesis using visual thinking, mapping, and system design, to connect elements as diverse as ideas, resources, transactions, values, and networks. According to Mark Johnson, the blank space refers to "potential activities not defined or mentioned in the company's current business model; that is, the opportunities that exist outside its core and beyond its adjacencies; that require a different business model to be able to take advantage of them." An important component of Business Model Design and Innovation is Storytelling and establishing contact. Using technology to connect with the audience is key. As part of the deliverables to be rated, entrepreneurial leaders should know about social media and technology-driven content, concentrating both on modeling how to use these technologies to connect and communicate with others, and how to achieve passion through networks.

Modules

Opening

    • 1 Videos
    • 7 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Initial self-assessment

1 Discussions

  • Administrative forum

1 Videos

  • Welcome

7 Readings

  • General objective and list of topics
  • Schedule
  • Frequent questions
  • Evaluation
  • Methodology
  • Policies
  • Initial self-assessment

1.1 What is a Business Model?

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 1

1 Videos

  • What is a Business Model?

4 Readings

  • Introduction
  • Six Key Factors to Your Business Model’s Success
  • Infographic
  • To learn more

1.2 White Spaces

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • White Spaces in Your Business Model.

2 Readings

  • PDF. Where to begin?
  • Infographic

Contextualized situation

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Contextualized situation

1 Readings

  • Contextualized situation

Evaluation of Topic 1

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 1

2 Readings

  • Evaluation of Topic 1. Introduction, Concept, and History of Business Models
  • Invitation to continue with the next topic

2.1 The end of the advantage of sustainable competitiveness

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 2

1 Videos

  • The end of the competitive advantage

4 Readings

  • Introduction
  • Business model portfolio
  • Infographic
  • To learn more

2.2 Skills to develop your business model

    • 1 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • Essential skills to develop your business model

3 Readings

  • PDF. Which are the new skills that entrepreneurs and managers need now to develop being innovators?
  • Infographic
  • Individual practice with peer evaluation

Evaluation of Topic 2

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 2

2 Readings

  • Evaluation of Topic 2.
  • Invitation to continue with the next topic

3.1 Methodologies to Develop Your Business Model 1

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 3

1 Videos

  • Methodologies to Develop Your Business Model 1

4 Readings

  • Introduction
  • Design as an essential element for the development of new business models
  • Infographic
  • To learn more

3.2 Methodologies to Develop Your Business Model 2

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • Gassman’s Methodology

2 Readings

  • PDF. University of St Gallen’s business model dimensions
  • Infographic

Challenge

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Challenge

1 Readings

  • Challenge

Individual practice with peer evaluation

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Delivery of the final project evaluated by pairs

1 Readings

  • Individual practice with peer evaluation

Evaluation of Topic 3

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 3

2 Readings

  • Evaluation of Topic 3. Methodologies to Develop Your Business Model
  • Invitation to continue with the next topic

4.1 Business model I

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Discussions

  • Networking topic 4

1 Videos

  • How many business models are there?

4 Readings

  • Introduction
  • Developing value mapping in order to identify opportunities in your business model.
  • Infographic
  • To learn more

4.2 Business model II

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation

1 Videos

  • Visual thinking in your business model.

2 Readings

  • PDF. Visual thinking as a strategic tool to understand your current business model and design your future business model.
  • Infographic

Evaluation of Topic 4

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 4

1 Readings

  • Evaluation of Topic 4. Different types of Business Models

Final Exam

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Final exam

1 Readings

  • Final exam

Final self-assessment

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Final self-assessment

1 Readings

  • Final self-assessment

Closure

    • 1 Readings
    • 1 Plugin
Show info about module content

1 Readings

  • Closure

Auto Summary

Enhance your entrepreneurial leadership with the "Design and Innovation of Business Model" course, focusing on Business & Management. Led by Coursera, this expert-level course spans 1620 minutes and offers subscriptions at Starter and Professional levels. It emphasizes intuition, visual thinking, and quantitative methods, exploring observation, complexity organization, white space, and storytelling. Ideal for business professionals eager to leverage design thinking, system design, and technology-driven communication.

Luis Antonio Marquez Heine
Instructor

Luis Antonio Marquez Heine