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Design Thinking and Global Startup
  • Level Foundation
  • Duration 8 hours
  • Course by Korea Advanced Institute of Science and Technology(KAIST)
  • Offered by

About

This course offers a systematic engineering design methodology: Stanford Design Thinking for preparing global startup. The course empathizes the whole Stanford design thinking process, "Empathy-Define-Ideation-Prototype-Test," for building a startup with a business model that has a “customer truly need” component. This course focuses on lean “Prototype and Test” stages in Stanford Design Thinking. For this, the course introduces a novel manufacturing methodology by using 4th Industrial Revolution technology such as FaaS (Factory as a service) with AI, Bigdata, and 3D Printing. As a final achievement of this course, students will make their critical tools such as one-liner, lean-canvas, and global IR (investor relations) pitch deck for the first step of a global innovative startup founder. Although the lectures are designed to be self-contained, we recommend (but do not require) that students refer to the book E. Ries, The Lean Startup, Crown: New York, 2011/T. Hopkins, Selling for Dummies, Wiley: Indianapolis, 2011, and The Mechanical Design Process, D.G. Ullman, 4th Ed., McGraw-Hill, 2010, which can be helpful for this course.

Modules

Week 1

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 1 Quiz

3 Videos

  • 1-1
  • 1-2
  • 1-3

Week 2

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 Quiz

4 Videos

  • 2-1
  • 2-2
  • 2-3
  • 2-4

Week 3

    • 3 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 3 Quiz

3 Videos

  • 3-1
  • 3-2
  • 3-3

Week 4

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 4 Quiz

4 Videos

  • 4-1
  • 4-2
  • 4-3
  • 4-4

Week 5

    • 4 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 5 Quiz

4 Videos

  • 5-1
  • 5-2
  • 5-3
  • 5-4

Untitled Lesson

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • Week 6 Quiz

3 Videos

  • 6-1
  • 6-2
  • 6-3

Auto Summary

Discover the essential principles of launching a global startup with the "Design Thinking and Global Startup" course in the Business & Management domain. Guided by Coursera, this foundational course leverages Stanford's renowned Design Thinking methodology, emphasizing the key stages of "Empathy-Define-Ideation-Prototype-Test" to create business models that meet genuine customer needs. Concentrating on the lean "Prototype and Test" phases, you'll explore cutting-edge manufacturing techniques using 4th Industrial Revolution technologies like Factory as a Service (FaaS), AI, Big Data, and 3D Printing. By the end of the course, you will have developed critical tools including a one-liner, lean-canvas, and an investor relations pitch deck, essential for any aspiring global startup founder. While the course stands alone, additional reading from "The Lean Startup" by E. Ries, "Selling for Dummies" by T. Hopkins, and "The Mechanical Design Process" by D.G. Ullman is recommended to enhance your learning experience. With a total duration of 480 minutes, this course offers two subscription options—Starter and Professional—making it accessible for anyone looking to build a foundational understanding of design thinking and startup creation. Whether you're an aspiring entrepreneur or a business enthusiast, this course equips you with the knowledge and tools to innovate and succeed in the global market.

Yoon Yong Jin
Instructor

Yoon Yong Jin