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Developing the Opportunity for Corporate Entrepreneurs
  • Level Foundation
  • Duration 23 hours
  • Course by University of Maryland, College Park
  • Offered by

About

For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives. In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

Modules

Overview

    • 1 Videos
    • 4 Readings
Show info about module content

1 Videos

  • Preview of the Course

4 Readings

  • Welcome to Developing the Opportunity for Corporate Entrepreneurs
  • Meet Dr. James V. Green
  • Connect with your Classmates
  • Our Recommended Textbook for the Course

Fundamentals of Corporate Entrepreneurship

    • 4 Videos
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4 Videos

  • A brief history of corporate entrepreneurship
  • Key enablers of corporate entrepreneurship
  • Setting up a formal structure for corporate entrepreneurship
  • Preview of the Corporate Entrepreneurship Specialization

Challenge Activity

    • 1 PeerReview
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1 Peer Review

  • Best Practices in Corporate Entrepreneurship

Further Readings and Resources (Optional)

    • 1 Readings
Show info about module content

1 Readings

  • The Lean Enterprise: How Corporations Can Innovate Like Startups

Expand Your Learning

    • 1 Readings
Show info about module content

1 Readings

  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Introduction

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • Welcome to the Week
  • The Opportunity Analysis Canvas

1 Readings

  • The Opportunity Analysis Canvas

What are Entrepreneurial Opportunities?

    • 5 Videos
Show info about module content

5 Videos

  • What are entrepreneurial opportunities?
  • Asking for ideas from employees
  • What is strategic decision-making?
  • Why study strategic decision-making?
  • What is your decision-making style?

Entrepreneurial Mindset

    • 6 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Challenge Activity

6 Videos

  • Designing a career path for corporate entrepreneurs
  • Do you have a high need for achievement?
  • How does individualism influence your decision-making?
  • Do you believe that you have control of your own destiny?
  • Are you able to effectively focus your time and resources?
  • Do friends characterize you as an optimist?

1 Readings

  • The Opportunity Analysis Canvas

Entrepreneurial Motivation

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Challenge Activity

3 Videos

  • Do you have high self-efficacy?
  • Do you exhibit high cognitive motivation?
  • What is your tolerance for ambiguity?

1 Readings

  • The Opportunity Analysis Canvas

Entrepreneurial Behavior

    • 5 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Challenge Activity

5 Videos

  • Preparing for the pitfalls of corporate entrepreneurship
  • Do you have the confidence to attempt the difficult?
  • What is your risk tolerance?
  • Are your interpersonal skills well developed?
  • Are you rich in social capital?

1 Readings

  • The Opportunity Analysis Canvas

Further Readings and Resources (Optional)

    • 1 Readings
Show info about module content

1 Readings

  • Resource Revolution: How to Capture the Biggest Business Opportunity in a Century

Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Welcome to the Week

Industry Condition

    • 2 Videos
    • 1 Readings
Show info about module content

2 Videos

  • What impact do knowledge conditions have in your industry?
  • Are the demand conditions in your industry favorable?

1 Readings

  • The Opportunity Analysis Canvas

Industry Status

    • 5 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Industry Analysis

5 Videos

  • What is the lifecycle stage of your industry?
  • Is the industry capital intensive?
  • Is the industry advertising intensive?
  • Are you trying to enter a concentrated market?
  • What is the average size of a company in the industry?

1 Readings

  • The Opportunity Analysis Canvas

Macroeconomic Change

    • 5 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Market Analysis

5 Videos

  • What demographic changes are creating new market needs?
  • What psychographic changes are opportunistic?
  • What technical advancements are emerging?
  • What societal changes are presenting new opportunities?
  • What political and regulatory forces will influence the market?

1 Readings

  • The Opportunity Analysis Canvas

Competition

    • 3 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Competitive Analysis

3 Videos

  • How does the learning curve influence your success?
  • What complementary assets are critical to develop?
  • What is the reputation of your competitors?

1 Readings

  • The Opportunity Analysis Canvas

Introduction

    • 1 Videos
Show info about module content

1 Videos

  • Welcome to the Week

Value Innovation

    • 5 Videos
    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Value Curve Analysis

5 Videos

  • What is value innovation?
  • What existing factors can you eliminate?
  • Where can you reduce factors and not reduce value?
  • Which factors can you raise above competitors?
  • What new factors can you create?

1 Readings

  • The Opportunity Analysis Canvas

Opportunity Identification

    • 5 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Challenge Activity

5 Videos

  • Is the problem real?
  • Does your solution create value for your stakeholders?
  • Is your advantage superior and sustainable?
  • Can you build the right team at the right time?
  • Assembling and unleashing a diverse workforce

1 Readings

  • The Opportunity Analysis Canvas

Final Thoughts

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Final Thoughts

2 Readings

  • The Opportunity Analysis Canvas
  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators

Auto Summary

Unlock your potential to drive innovation within established companies through the "Developing the Opportunity for Corporate Entrepreneurs" course. This foundational program, offered by Coursera, is tailored for individuals in the Business & Management domain who aspire to foster entrepreneurial initiatives within their organizations. Guided by expert instructors, you will learn to overcome common barriers to innovation and develop essential skills to identify and analyze entrepreneurial ideas. The course content delves into nurturing an entrepreneurial mindset, understanding motivations and behaviors, and recognizing industry conditions and macroeconomic factors that influence entrepreneurial success. Additionally, you will gain insights into value innovation and opportunity identification to act entrepreneurially within a corporate setting. Spanning 1380 minutes, this comprehensive course provides flexible learning options with Starter and Professional subscription plans. It is designed for professionals looking to enhance their ability to create, develop, and sustain new business ventures within their companies. Whether you are a seasoned manager or an aspiring entrepreneur within a corporate environment, this course will equip you with the knowledge and tools to champion innovation and drive growth. Start your journey to becoming a corporate entrepreneur today with free access at [Coursera](https://www.coursera.org/learn/corporate-entrepreneurs-opportunity).

Dr. James V. Green
Instructor

Dr. James V. Green