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- Level Foundation
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This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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Unlock the secrets of digital advertising with Coursera's "Digital Advertising Strategy" course. Perfect for small business owners, this foundational course covers Google Ads, Facebook, Instagram, Twitter, and native advertising like Taboola. Gain practical skills to launch effective ad campaigns on a budget and earn certifications from Google Ads and The Trade Desk. Ideal for beginners, the course offers flexible subscription options and a focus on real-world applications.