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Digital business - Act on the digital world
  • Level Foundation
  • Duration 11 hours
  • Course by École Polytechnique
  • Offered by

About

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act. This module will tell you how. Week 1 : Big Picture Week 2 : Operational Area Week 3 : Focus Area

Modules

Digital Transformation

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital transformation

1 Discussions

  • Your examples

1 Videos

  • Digital Transformation

2 Readings

  • Readings
  • Video transcript

The new entrepreneurial context

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The new entrepreneurial context

1 Discussions

  • Your examples

1 Videos

  • The new entrepreneurial context

2 Readings

  • Readings
  • Video transcript

Data & Management

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Data & Management

1 Discussions

  • Your examples of data driven management

1 Videos

  • Data & Management

2 Readings

  • Readings
  • Video transcript

Innovation by large corporations : The New Oxymoron of the Digital Era

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Innovation by large corporations : the new oxymoron of the digital era

1 Discussions

  • Your examples

1 Videos

  • Innovation by large corporations

2 Readings

  • Readings
  • Video transcript

Acquiring Customers Online

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Acquiring customers online

1 Discussions

  • Your examples

1 Videos

  • Acquiring customers online

2 Readings

  • Readings
  • Video transcript

The Innovation Diffusion Paradox

    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The diffusion paradox

1 Discussions

  • And you? Which readings / experience can you provide for this?

1 Readings

  • Readings

The art of pitching

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The art of pitching

1 Discussions

  • Your examples of pitch

1 Videos

  • The art of pitching

2 Readings

  • Readings
  • Video transcript

Framing the sharing economy

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Framing the sharing economy

1 Discussions

  • Your examples

1 Videos

  • Framing the sharing economy

2 Readings

  • Readings
  • Video transcript

Marketing: towards continuous consumption

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital marketing quizz

1 Discussions

  • And you? What are your best readings / experience in Digital Marketing

1 Videos

  • Marketing: towards continuous consumption

1 Readings

  • Digital marketing: three readings

The Double Helix

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The Double Helix

1 Discussions

  • The Double Helix

1 Videos

  • The Double Helix

2 Readings

  • Readings
  • Video transcript

Auto Summary

Embark on a transformative journey with "Digital Business - Act on the Digital World," a foundational course in Business & Management led by Coursera. Designed to demystify digital technology's impact on business, it covers new marketing approaches, data-driven management, and innovation challenges in large companies. Spanning three weeks, it offers a precise understanding of modern management paradigms. Available with Starter and Professional subscription options, this course is ideal for anyone seeking to navigate and excel in the digital business landscape.

Valérie Fernandez
Instructors

Valérie Fernandez

Thomas Houy
Instructors

Thomas Houy