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Digital Business - Capstone project
  • Level Professional
  • Duration 11 hours
  • Course by École Polytechnique
  • Offered by

About

LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.

Modules

PRESENTATION OF THE CAPSTONE MODULE

    • 1 Readings
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1 Readings

  • Presentation

Making luxury digital: LVMH

    • 4 Videos
    • 4 Readings
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4 Videos

  • Presentation of the case study
  • LVMH Group and products
  • LVMH know-how
  • How to get digital (insights from BCG)

4 Readings

  • A (very) diversified group
  • Decoding LVMH’s Digital Strategy
  • How digital impacts LVMH activities
  • Luxury and online trends

Let's practice! Peer-reviewed assesment

    • 1 Readings
    • 1 PeerReview
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1 Peer Review

  • Let's make LVMH more digital

1 Readings

  • What did the firm eventually

The rise of a giant: Huawei

    • 4 Videos
    • 6 Readings
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4 Videos

  • Case presentation
  • Introduction - Huawei : past and present
  • (Current) controversies: 5G as a backdoor?
  • Huawei answers: the founder interview

6 Readings

  • Step 1 : becoming the leader in China
  • Step 2 - Going global
  • Step 3 - Gaining a global B2C position
  • (Early) controversies
  • Technical synergies
  • (optional) Dive deeper

Let's practice: Explain the rise of a giant

    • 1 PeerReview
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1 Peer Review

  • Analyze the growth of a major digital player

Once upon a time Energysquare: How to steer a startup during 3 phases of its life cycle?

    • 5 Videos
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5 Videos

  • Case Presentation
  • Energysquare founders interview
  • CES in Las Vegas
  • Best of Innovation Award CES 2019
  • Explanations before starting the case

Mission 1 - Steering the Energysquare Kickstarter campaign

    • 3 Videos
    • 2 Readings
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3 Videos

  • Energysquare on Kickstarter
  • Behind the scenes of Energysquare's Kickstarter campaign
  • Simon Sinek conference

2 Readings

  • Mission 1 / task 1 Designing a landing page
  • Mission 1 / task 2 Identifying influencers

Mission 2 - Strategic shift: transitioning from a B2C position to a B2B position

    • 1 Videos
    • 3 Readings
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1 Videos

  • Computex in Taipei

3 Readings

  • Mission 2: Explaining B2B strategy
  • The story continues ...
  • Advantages and drawbacks of licensing intellectual property rights

Mission 3 - Steering a growing company: choosing a KPI

    • 2 Videos
    • 2 Readings
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2 Videos

  • Interview of an expert (part 1)
  • Interview of an expert (part 2)

2 Readings

  • Mission 3: Choosing a KPI
  • Retention is king

Let's practice! Peer-reviewed assesment

    • 4 PeerReview
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4 Peer Review

  • Mission1 Task 1 : Designing a landing page
  • Mission 1 Task 2 - Growth Hacking Task: I​dentifying influencers
  • Mission 2 - Strategic shift : transitioning from a B2C position to a B2B position
  • Mission 3 - Steering a growing company: choosing a KPI

Auto Summary

Embark on a transformative journey with the "Digital Business - Capstone Project" course, designed for professionals in Business & Management. Guided by Coursera, this course delves into the innovation strategies of LVMH, Huawei, and Energysquare, challenging you to act as an analyst, consultant, and manager. Over 660 minutes, apply your expertise to analyze digital processes, define strategic shifts, and implement growth hacking principles. Available through Starter and Professional subscriptions, this course is perfect for those aiming to lead in dynamic markets.

Valérie Fernandez
Instructors

Valérie Fernandez

Thomas Houy
Instructors

Thomas Houy