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Digital Business Models
  • Level Foundation
  • Duration 11 hours
  • Course by Lund University
  • Offered by

About

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries " from healthcare to aviation.

Modules

1. How digital challenges traditional management strategy

    • 1 Videos
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1 Videos

  • Lesson 1: How digital challenges traditional management strategy

2. What is a business model?

    • 1 Videos
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1 Videos

  • Lesson 2: What is a business model?

3. Digital as a business model

    • 1 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital Business Models - Module 1

1 Peer Review

  • The Digital Business Model

1 Videos

  • Lesson 3: Digital as a business model

1. How the business models of Apple and Google work

    • 1 Videos
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1 Videos

  • Lesson 1: How the business models of Apple and Google work

2. How the business models of Facebook and Amazon work

    • 1 Videos
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1 Videos

  • Lesson 2: How the business models of Facebook and Amazon work

3. How the business models of Xiaomi and WeChat work

    • 1 Videos
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1 Videos

  • Lesson 3: How the business models of Xiaomi and WeChat work

4. Asymmetric business models: creating unfair advantage

    • 1 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital Business Models - Module 2

1 Peer Review

  • Asymmetrical business models

1 Videos

  • Lesson 4: Asymmetric business models – creating unfair advantage

1. Developers, today’s software innovators and decision makers

    • 1 Videos
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1 Videos

  • Lesson 1: Developers – today's software innovators and decision makers

2. The developer platforms landscape

    • 1 Videos
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1 Videos

  • Lesson 2: The developer platforms landscape

3. The languages and motivations of software developers

    • 1 Videos
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Digital Business Models - Module 3

1 Peer Review

  • Developers as the new Decision Makers

1 Videos

  • Lesson 3: The languages and motivations of software developers

1. From software innovators to resellers

    • 1 Videos
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1 Videos

  • Lesson 1: From software innovators to resellers

2. Developers as product extenders

    • 1 Videos
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1 Videos

  • Lesson 2: Developers as product extenders

3. Developers as resellers and distributors

    • 1 Videos
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1 Videos

  • Lesson 3: Developers as resellers and distributors

4. Case studies in the drone and travel industries

    • 1 Videos
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1 Videos

  • Lesson 4: Case studies in the drones and travel industries

5. Case studies in the retail and agriculture industries

    • 1 Videos
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1 Videos

  • Lesson 5: Case studies in the retail and agriculture industries

6. Case studies in enterprise sales and gaming industries

    • 1 Videos
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Digital Business Models - Module 4

1 Peer Review

  • Developers as Product Extenders

1 Videos

  • Lesson 6: Case studies in enterprise sales and gaming industries

1. The recipe for platform and asymmetric business models

    • 1 Videos
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1 Videos

  • Lesson 1: The recipe for platform and asymmetric business models

2. The digital business model canvas

    • 1 Videos
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1 Videos

  • Lesson 2: The digital business model canvas

3. More examples using the digital business model canvas

    • 1 Videos
    • 1 PeerReview
Show info about module content

1 Peer Review

  • An integrated Digital Business Model analysis

1 Videos

  • Lesson 3: More examples using the digital business model canvas

Auto Summary

Discover how digital business models are transforming industries in the "Digital Business Models" course by Coursera. Led by expert instructors, this foundational course delves into the strategies of tech giants like Apple, Google, and Xiaomi, providing a structured framework for analyzing and applying these models. Suitable for beginners, the course spans 660 minutes and is available with a Starter subscription, making it ideal for aspiring business leaders and innovators.

Andreas Constantinou
Instructor

Andreas Constantinou