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Doing Business in China Capstone
  • Level Foundation
  • Duration 7 hours
  • Course by The Chinese University of Hong Kong
  • Offered by

About

Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.

Modules

Start Here

    • 2 Readings
Show info about module content

2 Readings

  • 1. Course Format, Grading and Expectations
  • 2. An Overview of BDF and HON life

Project Description

    • 2 Readings
    • 1 PeerReview
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1 Peer Review

  • Project Description Submission

2 Readings

  • 3. Project Description Instructions
  • 4. Project Description Template

Strategy

    • 2 Readings
    • 1 PeerReview
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1 Peer Review

  • PESTGDP Analysis and Strategic Plan Submission

2 Readings

  • 5. Strategy Instructions
  • 6. PESTGDP Analysis and Strategic Plan Template

Selling

    • 2 Readings
    • 1 PeerReview
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1 Peer Review

  • Marketing Plan Submission

2 Readings

  • 7. Selling Instructions
  • 8. Marketing Plan Guidelines

Business Plan

    • 4 Readings
    • 2 PeerReview
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2 Peer Review

  • Business Plan Submission
  • 1-minute Video Pitch Presentation Submission

4 Readings

  • 9. Recap of your project objective
  • 10. Business Plan Instructions
  • 11. Business Plan Template
  • 12. 1-minute Video Pitch Presentation Instruction

Auto Summary

The "Doing Business in China Capstone" course, offered by Coursera, focuses on applying business skills to real-world challenges in the Chinese market. As a business consultant for a wellness company, you'll explore and evaluate opportunities for introducing new overseas products to China. This foundational course spans 420 minutes and is available through a Starter subscription, making it ideal for business and management enthusiasts eager to expand their expertise in international business.

Prof. Dominic Chan
Instructors

Prof. Dominic Chan

Prof. Letty Kwan
Instructors

Prof. Letty Kwan

Prof. Xufei Ma
Instructors

Prof. Xufei Ma