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Doing Business in Latin America
  • Level Foundation
  • Duration 20 hours
  • Course by Universidad de los Andes
  • Offered by

About

Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their superior economic performance. The course includes videos presenting and explaining the topics, learning and evaluation activities, interviews, reviews, reports, and additional bibliography. Assessment activities are designed so that you get feedback, which is saved in the platform, so that you can pick up where you left off when you go online again. Our educational focus enables meaningful and practical learning, in which students build knowledge through their own reflection, their own experience, and genuine cooperation with others. All the learning activities on the course were designed with these principles as a basis. We will guide you through a series of videos and practical assignments that will allow you to reflect on and understand the economic, social, and environmental challenges and opportunities that have allowed multilatinas to build their leadership in and from the Latin American region. This course is for those who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America. At the end of this course, you will understand thoroughly the most important concepts regarding internationalization topics. You will understand the opportunities offered by the Latin American context that has forced multilatinas to become resilient, to create new value propositions in their activities, and often to rethink the role they play in the territories where they operate. In the final assignment, you will record a video in which you will make a summary of the advantages of doing business in the Latin American region, based on what you have reflected on and learned. This way you will demonstrate your capacity of giving a precise, informed and revealing opinion about the topic. The course is designed to last 4 weeks with a workload of 6-7 hours per week, but you can take as long as you need. All the information about your participation and progress will always be available and updated on Coursera. You can pick up in the activities you left off. For example, you can watch a video as many times as you want, pause it to take notes or put it off while you consult some of the additional bibliography that we provide you with. Finally, this course is part of the specialization Doing Business in Latin America, created by Universidad de los Andes, Instituto Tecnológico de Monterrey, and Pontificia Universidad Católica de Chile. We invite you to take the other two courses if you have not yet taken them. This course is for people who want to expand their knowledge about Latin American companies’ businesses. In particular, it is designed for those who want to understand how international success stories are built in the region and how many challenges have turned into opportunities for the business sector. This course does not require any previous knowledge and therefore it is especially relevant for people in academic training, who want to complement their studies or to have a space for reflection and interaction with others who are interested and experienced in this field. Finally, this course can be useful for professors in the field of international business and strategy, who want to gain in-depth knowledge about multilatinas and companies in Latin America.

Modules

Introduction to the course

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • Introduction to the course “Multilatinas and Latin American companies”

2 Readings

  • Course presentation
  • Tips for success

What is a multilatina and how does it create its competitive advantage?

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Test your hypothesis

1 Discussions

  • Take a look at multilatinas

1 Videos

  • How do multilatinas create competitive advantage?

1 Readings

  • The role of multilatinas in Latin American countries

Positioning beyond cost

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • The power of a brand

2 Readings

  • Beyond cost leadership
  • Discovering how multilatinas compete

The role of new technologies in strategy

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • The competitive advantage of multilatinas

1 Discussions

  • Challenging the future

1 Videos

  • Technology to develop competitive advantage

1 Readings

  • Connected products

Avoiding the resource curse

    • 2 Videos
    • 2 Readings
Show info about module content

2 Videos

  • Ecopetrol and future sustainability of the hydrocarbon business
  • Strategy, natural resources, and country context

2 Readings

  • Connecting companies' strategies with the country context
  • La maldición de los recursos naturales (The resource curse or the paradox of plenty)

Corporate groups: The driving forces of business in Latin America

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Linking family, business and politics

1 Videos

  • Economic groups in Latin America

1 Readings

  • Multilatinas' internationalization strategies

Between industrialization and the large domestic market

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • I understand the role of the state

2 Videos

  • Modern industrial policy in Latin America
  • The role of the state in Latin America’s development

Where, how, and how fast?

    • 1 Videos
    • 1 Readings
Show info about module content

1 Videos

  • Internationalization process in detail

1 Readings

  • Where, how and when to internationalize: Multilatinas’ internationalization strategies

Speed and market selection

    • 1 Videos
    • 2 Readings
Show info about module content

1 Videos

  • From Colombia to the world: The Avianca case

2 Readings

  • Multilatinas in the region
  • How to choose a field of action

Entry modes

    • 1 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Comparison between internationalization strategies of Nutresa and Falabella

1 Videos

  • Entry modes

Multilatinas vs Asian multinationals

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Understanding strategic internationalization decisions

1 Videos

  • The accelerated growth of Asian multinationals

1 Readings

  • Multilatinas vs. Asian multinationals

Introduction

    • 1 Videos
Show info about module content

1 Videos

  • High-impact entrepreneurship, technology and sustainability in Latin America

High-impact entrepreneurship

    • 2 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • How can high-impact entrepreneurship overcome inequalities in Latin America?

2 Videos

  • Endeavor: High-impact entrepreneurship in Latin America
  • A technological unicorn transforming consumption in the city

1 Readings

  • Entrepreneurship in Latin America

Social innovation and sustainability

    • 2 Videos
    • 1 Discussion
Show info about module content

1 Discussions

  • Creating shared value in Latin America

2 Videos

  • Social and environmental impact of companies in Latin America.
  • Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo

Creative industries

    • 1 Videos
    • 1 Readings
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1 Videos

  • Creative industries in Latin America

1 Readings

  • The economic impact of the creative industries in the Americas

Course ending

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Innovación, emprendimiento e impacto en América Latina

1 Videos

  • End of the course

1 Readings

  • Your video to promote Latin American companies

Auto Summary

"Doing Business in Latin America" is a comprehensive course from Coursera aimed at expanding your knowledge of Latin American companies and their international success. Dive into the characteristics, challenges, and innovations of multilatinas over 4 weeks, requiring 6-7 hours per week. Perfect for academics, business enthusiasts, and professors, this course offers engaging videos, practical assignments, and continuous feedback. No prior knowledge required. Explore economic, social, and environmental aspects of Latin American business with guidance from top universities. Available through Starter and Professional subscriptions.

Juana García
Instructors

Juana García

Veneta Andonova
Instructors

Veneta Andonova