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The Economics of Agro-Food Value Chains
  • Level Professional
  • Duration 44 hours
  • Course by Technical University of Munich (TUM)
  • Offered by

About

Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value. • How to conduct market research in this field. • Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector. This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains.

Modules

Module 1 - Lesson 1: Course Overview

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Lesson 1 - Introduction

1 Videos

  • Introduction

Module 1 - Lesson 2: Challenges and Trends in the Agro-food Value Chain

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Trend in Agro-Food Value Chain

1 Videos

  • Challenges and Trends

Module 1 - Lesson 3: Quality in the Agro-food Value Chain

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Consumer Requirements

1 Videos

  • Food Quality

Module 1 - Lesson 4: Overview of the Food Value Chain

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Distribution of Value

1 Videos

  • The Food Value Chain

Module 2 - Lesson 1: Quality and Consumer Value

    • 3 Videos
    • 3 Assignment
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3 Assignment

  • Part 1: Quality and Consumer Value
  • Part 2: Quality and Consumer Value
  • Part 3: Quality and Consumer Value

3 Videos

  • Part 1: Quality and Consumer Value
  • Part 2: Quality and Consumer Value
  • Part 3: Quality and Consumer Value

Module 2 - Lesson 2: Strategies for Value Creation

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Part 1: Strategies for Value Creation
  • Part 2: Strategies for Value Creation

2 Videos

  • Part 1: Strategies for Value Creation
  • Part 2: Strategies for Value Creation

Module 3 - Lesson 1: Introduction to Market Research

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Introduction to Market Research

1 Videos

  • Introduction to Market Research

Module 3 - Lesson 2: Data Types and Data Collection

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Data Types and Data Collection

1 Videos

  • Data Types and Data Collection

Module 3 - Lesson 3: Data Analysis

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Data Analysis

1 Videos

  • Data Analysis

Module 4 - Lesson 1: Asymmetric Information and Market Failures

    • 4 Videos
    • 4 Assignment
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4 Assignment

  • Part 1: Asymmetric Information and Market Failures
  • Part 2: Asymmetric Information and Market Failures
  • Part 3: Asymmetric Information and Market Failures
  • Part 4: Asymmetric Information and Market Failures

4 Videos

  • Part 1: Asymmetric Information and Market Failures
  • Part 2: Asymmetric Information and Market Failures
  • Part 3: Asymmetric Information and Market Failures
  • Part 4: Asymmetric Information and Market Failures

Module 4 - Lesson 2 - Product Attributes and their Classification

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Product Attributes and their Classification

1 Videos

  • Product Attributes and their Classification

Module 5 - Lesson 1: Solving Market Failures

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Part 1: Solving Market Failures
  • Part 2: Solving Market Failures

2 Videos

  • Part 1: Solving Market Failures
  • Part 2: Solving Market Failures

Module 5 - Lesson 2: Trust and Signaling

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Part 1:Trust and Signaling
  • Part 2: Trust and Signalling

2 Videos

  • Part 1: Trust and Signaling
  • Part 2: Trust and Signalling

Module 6 - Lesson 1: Basic Pricing Strategies

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Basic pricing strategies

1 Videos

  • Basic pricing strategies

Module 6 - Lesson 2: Psychological Pricing

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Psychological Pricing

1 Videos

  • Psychological Pricing

Module 6 - Lesson 3: Retailer Pricing Behaviour with Implication to Farmers’ Welfare

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Retailer Pricing Behaviour with Implication to Farmers’ Welfare

1 Videos

  • Retailer pricing behaviour

Module 7 - Lesson 1: Consumer's purchasing process

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Consumer’s purchasing process

1 Videos

  • Consumer's purchasing process

Module 7 - Lesson 2: Consumer characteristics

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Consumer characteristics

1 Videos

  • Consumer characteristics

Module 7 - Lesson 3: Segmentation, positioning, and brand personality

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Segmentation, positioning, and brand personality

1 Videos

  • Segmentation, positioning, and brand personality

Module 8 - Lesson 1 - Geographical Indications (GI): concept, relevance and protection

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Part 1: Geographical Indications (GI): concept, relevance and protection
  • Part 2: Geographical Indications (GI): concept, relevance and protection

2 Videos

  • Part 1: Geographical Indications (GI): concept, relevance and protection
  • Part 2: Geographical Indications (GI): concept, relevance and protection

Lesson 2: GIs and market efficiency

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • GIs and market efficiency

1 Videos

  • GIs and market efficiency

Lesson 1: Definitions and Types of Innovation

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Definitions and Types of Innovation

1 Videos

  • Definitions and Types of Innovation

Lesson 2: Models and Diffusion of Innovation

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Part 1: Models and Diffusion of Innovation

1 Videos

  • Models and Diffusion of Innovation

Lesson 3: Drivers and Barriers of Innovation

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Drivers and Barriers of Innovation

1 Videos

  • Drivers and Barriers of Innovation

Lesson 1: Agriculture 4.0

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Agriculture 4.0

1 Videos

  • Agriculture 4.0

Lesson 2: Case studies of Agriculture 4.0

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Agriculture 4.0: Case Studies

1 Videos

  • Agriculture 4.0: Case Studies

Lesson 3: Definition of Corporate Social Responsibilities (CSR) and the “Corporate Social Performance Model”

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Part 1: Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”

1 Videos

  • Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”

Lesson 4: CSR case study - Coca-Cola

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Part 1: CSR Study - Coca-Cola

1 Videos

  • CSR Study - Coca-Cola

Lesson 1: Introduction to Coordination

    • 3 Videos
    • 3 Assignment
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3 Assignment

  • Part 1: Introduction to Coordination
  • Part 2: Introduction to Coordination
  • Part 3: Introduction to Coordination

3 Videos

  • Part 1: Introduction to Coordination
  • Part 2: Introduction to Coordination
  • Part 3: Introduction to Coordination

Lesson 2: Contracts and the Incentive Problem

    • 3 Videos
    • 3 Assignment
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3 Assignment

  • Part 1: Contracts and the Incentive Problem
  • Part 2: Contracts and the Incentive Problem
  • Part 3: Contracts and the Incentive Problem

3 Videos

  • Part 1: Contracts and the Incentive Problem
  • Part 2: Contracts and the Incentive Problem
  • Part 3: Contracts and the Incentive Problem

Lesson 3: An Example

    • 2 Videos
    • 2 Assignment
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2 Assignment

  • Part 1: An Example
  • Part 2: An Example

2 Videos

  • Part 1: An Example
  • Part 2: An Example

Lesson 1: Modern Retail

    • 3 Videos
    • 3 Assignment
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3 Assignment

  • Part 1: Modern Retail
  • Part 2: Modern Retail
  • Part 3: Modern Retail

3 Videos

  • Part 1: Modern Retail
  • Part 2: Modern Retail
  • Part 3: Modern Retail

Lesson 2: Coordination in Modern Retail

    • 3 Videos
    • 3 Assignment
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3 Assignment

  • Part 1: Coordination in Modern Retail
  • Part 2: Coordination in Modern Retail
  • Part 3: Coordination in Modern Retail

3 Videos

  • Part 1: Coordination in Modern Retail
  • Part 2: Coordination in Modern Retail
  • Part 3: Coordination in Modern Retail

Lesson 1: Vertical Coordination and Transaction Costs

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Vertical Coordination and Transaction Costs

1 Videos

  • Vertical Coordination and Transaction Costs

Lesson 2: Quality and Vertical Coordination

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Quality and Vertical Coordination

1 Videos

  • Quality and Vertical Coordination

Lesson 3: What are Standards?

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • What are Standards?

1 Videos

  • What are Standards?

Lesson 4: Meta-standards or Meta-systems

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Meta-standards or Meta-systems

1 Videos

  • Meta-standards and Meta-systems

Lesson 5: Examples of Food Quality Standards

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • Examples of Food Quality Standards

1 Videos

  • Examples of Food Quality Standards

Final Exam

    • 1 Assignment
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1 Assignment

  • FINAL EXAM

Auto Summary

Discover the intricate economics behind agro-food value chains with this dynamic course from Coursera. Tailored for professionals in the Business & Management domain, this course equips you with the knowledge to enhance competitiveness and sustainability within the agro-food sector. Engage with a range of topics including the definition of quality in food and agricultural products, effective market research techniques, and strategic approaches to labelling, branding, and pricing. Further, explore how sustainability and corporate social responsibility can serve as competitive advantages, understand the role of industrial standards, and learn about various coordination methods within the retail and distribution sectors. Guided by a team of international experts from esteemed universities across Italy, Germany, Ireland, Scotland, and the Netherlands, each module offers specialized insights into food quality and agro-food value chain organization. With a total duration of 2640 minutes, this professional-level course is available through flexible subscription options: Starter and Professional. Ideal for individuals seeking to deepen their expertise in agro-food value chains, this course promises a comprehensive and engaging learning experience.

Chenguang Li
Instructors

Chenguang Li

Hannes Lang
Instructors

Hannes Lang

Carlo Russo
Instructors

Carlo Russo

Luisa Menapace
Instructors

Luisa Menapace