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Effectuation: Lessons From Expert Entrepreneurs
  • Level Foundation
  • Duration 15 hours
  • Course by University of Virginia
  • Offered by

About

Have you ever wondered what it would be like to be an entrepreneur? To start new ventures, build and grow them, be your own boss, create good jobs for other people, make money, and change the world for the better? Do you dream about becoming an entrepreneur but worry that it may be too difficult, require more resources than you have, or involve too much responsibility? Do you fear you don’t have what it takes, or that you might fail not just once, but over and over again? In this course, developed at the University of Virginia Darden School of Business and taught by Saras Sarasvathy (Paul M. Hammaker Professor in Business Administration), you will learn how effectual entrepreneurship helps overcome four obstacles people commonly face when they think about becoming an entrepreneur. We will not be going into the nitty gritty details of starting a new venture. Instead, we will explore the lived experiences of entrepreneurs around the world--people who have built for-profit, non-profit, and other kinds of ventures. You will learn from these expert entrepreneurs how to think and act effectually, co-create new possibilities from things already within your control, and tackle uncertainty without having to predict the future.

Modules

Course Welcome

    • 1 Videos
    • 1 Readings
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1 Videos

  • Welcome to Effectuation: Lessons from Expert Entrepreneurs

1 Readings

  • Course Overview & Requirements

Lesson 1 - Venturing Into the Unknowable: Effectuation!

    • 5 Videos
    • 2 Readings
    • 2 Discussion
    • 2 Plugin
    • 1 Assignment
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1 Assignment

  • Lesson 1: Practice Quiz

2 Discussions

  • Meet Your Fellow Entrepreneurs!
  • Week 1 Discussion

5 Videos

  • Course Introduction
  • Introduction to Week 1
  • Introduction to Effectuation
  • Principles of Effectuation
  • Week 1 Story

2 Readings

  • Opportunities for Further Study
  • Resource | The Five Principles of Effectuation

Lesson 2 - Effectuation Principle 1 | Bird-in-Hand

    • 4 Videos
    • 1 Readings
    • 2 Assignment
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2 Assignment

  • Lesson 2: Practice Quiz
  • Week 1: Final Quiz

4 Videos

  • Bird-in-Hand Principle
  • Means Driven vs. Goal Driven
  • Week 1 Action Assignment
  • Week 1 Conclusion

1 Readings

  • Week 1 Action Assignment Checklist

Lesson 1 - Effectuation Principle 2 | Affordable Loss

    • 4 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Lesson 1: Practice Quiz

1 Discussions

  • Week 2 Discussion

4 Videos

  • Introduction to Week 2
  • Affordable Loss Principle
  • Affordable Loss and Opportunity Cost
  • Where Do Ventures NOT Get Their Funding?

1 Readings

  • Art of the Effectual Ask

Lesson 2 - Effectuation Principle 3 | Crazy Quilt

    • 5 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Plugin
    • 2 Assignment
Show info about module content

2 Assignment

  • Lesson 2: Practice Quiz
  • Week 2: Final Quiz

1 Discussions

  • Week 2 Action Assignment

5 Videos

  • Crazy Quilt Principle
  • The Effectual Ask
  • Week 2 Story
  • Week 2 Action Assignment
  • Week 2 Conclusion

1 Readings

  • Week 2 Action Assignment Checklist

Lesson 1 - Effectuation Principle 4 | Lemonade

    • 4 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Lesson 1: Practice Quiz

1 Discussions

  • Week 3 Discussion

4 Videos

  • Introduction to Week 3
  • Daymond John: Sleepless Nights
  • Lemonade Principle
  • Where Do Ventures Get Funding and What Are Their Failure Rates?

1 Readings

  • Mark Cuban on How Important Luck and Timing Is to Being Successful

Lesson 2 - Effectuation Principle 5 | Pilot-in-the-Plane

    • 4 Videos
    • 1 Readings
    • 1 Plugin
    • 2 Assignment
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2 Assignment

  • Lesson 2: Practice Quiz
  • Week 3: Final Quiz

4 Videos

  • Pilot-in-the-Plane Principle
  • Week 3 Story
  • Week 3 Action Assignment
  • Week 3 Conclusion

1 Readings

  • Week 3 Action Assignment

Lesson 1 - How Do You Control a Future You Cannot Predict?

    • 5 Videos
    • 1 Readings
    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Lesson 1: Practice Quiz

5 Videos

  • Introduction to Week 4
  • Navigating the Prediction-Control Space
  • Week 4 Story
  • The Effectual Process
  • The Effectual Cycle

1 Readings

  • Resource | The Effectual Process

Lesson 2 - The Entrepreneurial Method

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
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2 Assignment

  • Lesson 2: Practice Quiz
  • Week 4: Final Quiz

1 Discussions

  • Week 4 Discussion

4 Videos

  • The Entrepreneurial Method
  • Week 4 Action Assignment
  • Week 4 Conclusion
  • Course Conclusion

2 Readings

  • "Ought" to "Can": Questions for an Entrepreneurial Future
  • Week 4 Action Assignment Checklist

Peer-Reviewed Assignment

    • 1 PeerReview
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1 Peer Review

  • Make it Happen: Your (Ad)venture, Your Life, Your Future

Auto Summary

"Effectuation: Lessons From Expert Entrepreneurs" is a foundational business and management course designed for aspiring entrepreneurs. Taught by Professor Saras Sarasvathy from the University of Virginia Darden School of Business, it focuses on overcoming common entrepreneurial obstacles through effectual thinking. The course features insights from global entrepreneurs and emphasizes co-creating opportunities and managing uncertainty. With a duration of 900 minutes, it offers flexible subscription options, including Starter and Professional, making it accessible for those aiming to start and grow new ventures.

Saras Sarasvathy
Instructor

Saras Sarasvathy