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Engaging in Enterprise Growth and Innovation
  • Level Foundation
  • Duration 15 hours
  • Course by Northeastern University
  • Offered by

About

This course is the continuation of "Introduction to Enterprise Growth and Innovation". If you have not visited the first part yet, please check it out before starting this course. If you have finished the first part of this series: Introduction to Enterprise Growth and Innovation, you will be able to apply what you learned to your own career. You will explore the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course. It's important to note that if you like what your learning in this course and have a healthcare innovation project that you want to see if you can fully realize, consider enrolling in the for-credit version of this course, part of the MS in Management: Digital Transformation in Healthcare degree.

Modules

Getting Started

    • 6 Readings
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6 Readings

  • Course Overview
  • Syllabus
  • Meet Your Faculty: Dr. Marc Meyer
  • Meet your Faculty: Dr. John D. Halamka
  • Academic Integrity
  • Recommended Reading: The Fast Path to Corporate Growth

Module 1 - Overview

    • 1 Readings
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1 Readings

  • Module Introduction

Lesson 1 - Develop a Customer Research Plan

    • 1 Videos
    • 3 Readings
    • 2 Assignment
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2 Assignment

  • Practice Exercise: User Needs Template 2
  • Practice Exercise: User Needs Template 3

1 Videos

  • Develop a Customer Research Plan

3 Readings

  • User Needs Template 1: Target User, Use Case, and Buyer Focus
  • User Needs Template 2
  • User Needs Template 3

Lesson 2 - Understand the User’s Needs and Frustrations

    • 2 Videos
    • 2 Readings
    • 1 ExternalTool
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1 External Tool

  • Drag and Drop Interactive: Perceived and Latent Needs

2 Videos

  • Understanding User Pain Points
  • Define the Full Use Case with Perceived and Latent Needs

2 Readings

  • User Needs Template 4
  • Practice Exercise: User Needs Template 4

Lesson 3 - Develop Clear Personas

    • 1 Videos
    • 2 Readings
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1 Videos

  • Personas for User Needs

2 Readings

  • Develop Clear Personas
  • Practice: User Needs Template 5: Personas

Lesson 4 - Create the Customer Value Proposition

    • 1 Videos
    • 1 Readings
    • 1 ExternalTool
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1 External Tool

  • Practice Exercise: User Needs Template 6

1 Videos

  • Creating a Customer Value Proposition

1 Readings

  • User Needs Template 6: The Customer Value Proposition

Individual Healthcare Innovation Project

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Milestone 1: User Centered Designs

1 Readings

  • Healthcare Innovation Project Milestone 2 Preview

Module 1 Assessment

    • 1 Assignment
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1 Assignment

  • Module 1 Quiz

Module 1 Honors

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Module 1 Honors

1 Readings

  • User-Centered Design - Empathy

Module 2 Overview

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Question to Consider

1 Discussions

  • Thinking About Design

1 Videos

  • Module Introduction

1 Readings

  • Six Steps of the Design Process

Lesson 1 - Develop a Design Vision

    • 1 Videos
    • 2 Readings
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1 Videos

  • Step 1: Develop a Design Vision

2 Readings

  • Design Template 1: Concept Sketch
  • What Makes Compelling Designs?

Lesson 2 - Assess Impact on the Users and Use Cases

    • 1 Videos
    • 3 Readings
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1 Videos

  • Step 2: Assess Impact on the User and Use Cases

3 Readings

  • Assessing Impact of an Innovation Design
  • Design Template 2: Assess the Impact of the Design
  • Practice Exercise: Design Template 2

Lesson 3 - Develop a Layered Architecture

    • 2 Videos
    • 2 Readings
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2 Videos

  • Layered, Modular Architecture Design
  • Industrial Example of Modular Design

2 Readings

  • Step 3: Develop a Layered Architecture
  • Layered Architecture in Healthcare Example

Lesson 4 - Don’t Forget the Packaging

    • 1 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Check Your Knowledge

1 Videos

  • Don’t Forget the Packaging

1 Readings

  • Step 4: Define “Packaging” for your Innovation

Lesson 5 - Composite Design for Rapid Implementation

    • 1 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Drug Eluting Stent Composite Design Practice

1 Videos

  • Composite Design for Rapid Implementation

2 Readings

  • Step 5: Composite Design for Rapid Implementation
  • Drug Eluting Stent Composite Design Example

Lesson 6 - Create Prototypes

    • 1 Videos
    • 3 Readings
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1 Videos

  • Create Prototypes

3 Readings

  • Step 6: Create Prototypes
  • Design Template 7: Define the Prototype - MVP
  • Practice Exercise: Design Template 7

Module 2 Assessment

    • 1 Assignment
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1 Assignment

  • Module 2 Quiz

Healthcare Innovation Project Assignment

    • 1 PeerReview
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1 Peer Review

  • Healthcare Innovation Project

Module 2 Honors

    • 1 Plugin
    • 1 Assignment
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1 Assignment

  • Module 2 Honors

Module 3 Overview

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Innovation Process Steps

1 Videos

  • Module Overview

2 Readings

  • Software, Services, and Process Design
  • Healthcare Innovation Project Review

Lesson 1 - Designing Software

    • 3 Videos
    • 1 Readings
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3 Videos

  • Software Applications
  • A Healthcare Security Example
  • Software Framework

1 Readings

  • Design Template 4: Software Architecture and Strat

Lesson 2: Designing External-facing Services

    • 2 Videos
    • 3 Readings
    • 1 Assignment
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1 Assignment

  • Check Your Knowledge

2 Videos

  • Designing Services: Two Major Frameworks
  • A Worker's Comp Example

3 Readings

  • Designing External-facing Services
  • Design Template 5 and 6
  • Practice Exercise: Design Template 6

Lesson 3: Platforming Definitions & Power Tools Example

    • 2 Videos
    • 1 Readings
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2 Videos

  • Platforming Definitions
  • Modularity, Scalability, and Good, Better, Best

1 Readings

  • Platforming for Products, Systems, and Services

Healthcare Innovation Project Assignment

    • 1 Discussion
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1 Discussions

  • Products, Product Lines, and Platforms - Milestone 3

Module 3 Assessment

    • 1 Assignment
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1 Assignment

  • Module 3 Quiz

Module 3 Honors

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Honors

3 Videos

  • Video: IoT Systems Innovations
  • IoT Systems Innovations: Industrial Example
  • Consumer Cases IoT Dental Example

1 Readings

  • IoT System

Module 4 - Overview

    • 1 Readings
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1 Readings

  • Making the Business Case

Lesson 1: Innovation and The Business Case: A Power Tower Perspective

    • 1 Videos
    • 1 ExternalTool
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 External Tool

  • Power Tower Perspective

1 Videos

  • Innovation and the Business Case Introduction

Lesson 2: Financial Drivers for Business

    • 3 Videos
    • 2 Readings
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3 Videos

  • OPEX
  • CAPEX
  • CAGR

2 Readings

  • Financial Drivers for a Business
  • Framework for Creating Value and Assessing Performance

Lesson 3: Making the Business Case for an Innovation Project

    • 3 Videos
    • 4 Readings
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3 Videos

  • Digital Business Process Transformation
  • Business Case Templates
  • The Mayo Business Case

4 Readings

  • Types of Innovation Projects
  • Business Case Template 1
  • Business Case Template 2
  • Practice Exercises - Business Case Examples

Lesson 4: Stakeholder Management

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Check Your Knowledge

1 Readings

  • Creating a Stakeholder Management Plan

Module 4 Wrap-up

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Module 4 Quiz

1 Readings

  • Congratulations

Module 4 Honors

    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Module 4 Honors

2 Readings

  • The Income Statement
  • The Balance Sheet

Auto Summary

"Engaging in Enterprise Growth and Innovation" is a dynamic course designed for business and management enthusiasts looking to deepen their understanding of technological innovation and its application in new-business development. This course builds on the foundational concepts introduced in "Introduction to Enterprise Growth and Innovation," so completing the initial course is recommended for a comprehensive learning experience. The course dives into the intricacies of enterprise growth, focusing on leveraging technological advancements, with a particular emphasis on digital healthcare transformation. Learners will engage with a variety of educational materials, including insightful readings, real-world case studies, and practical exercises. These resources will illuminate how companies across various industries achieve competitive advantages through unique products and services. With contributions from esteemed faculty and experts from the Mayo Clinic, this course offers a rich and engaging learning journey. It spans approximately 900 minutes, making it an in-depth exploration of the subject matter. For those particularly interested in healthcare innovation, this course also serves as a gateway to further academic pursuits. Learners with a project idea in this domain can opt for the for-credit version, which is part of the MS in Management: Digital Transformation in Healthcare degree program. Available through Coursera, this foundational-level course can be accessed via two subscription plans: Starter and Professional. It is ideal for professionals and students eager to advance their careers by mastering the strategies of enterprise growth and innovation.

Marc H Meyer
Instructor

Marc H Meyer