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Entrepreneurial Mindset
  • Level Expert
  • Duration 28 hours
  • Course by Tecnológico de Monterrey
  • Offered by

About

In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years. The democratization of innovation has opened infinite possibilities for many people, companies and regions around the world. In particular, entrepreneurs and startups are taking advantage of the opportunities generated by the transformation that is taking place. In this online course, you will understand how you can begin to develop these innovative and entrepreneurial skills, and thus apply them successfully. This online course focuses on understanding the strategies, tools and basic concepts that entrepreneurs use to undertake market innovations and scale their ventures, generating value and disruption in many markets. You will understand: • How to validate a problem and its solution (Problem-Solution Fit) • How to validate if a product has an acceptance in a market (Product-Market Fit) • How to scale your ventures (Business Model Fit)

Modules

Opening

    • 1 Videos
    • 7 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Initial self-assessment

1 Videos

  • Welcome

7 Readings

  • General objective and list of topics
  • Schedule
  • Frequent questions
  • Evaluation
  • Methodology
  • Policies
  • Initial self-assessment

1.1 Why are we taking an entrepreneurship course?

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Now we know something we didn’t

1 Discussions

  • Networking topic 1. Innovative Entrepreneurship

1 Videos

  • Now we know something we didn’t

4 Readings

  • Introduction
  • Difference between company and startup
  • Infographic
  • To learn more

1.2 Megatrends

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Social and technological megatrends

1 Videos

  • Social and technological megatrends

2 Readings

  • PDF. Megatrends
  • Infographic

Contextualized situation

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Contextualized situation

1 Readings

  • Contextualized situation

Evaluation of Topic 1

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 1

2 Readings

  • Evaluation of Topic 1. Innovative Entrepreneurship
  • Invitation to continue with the next topic

2.1 Problem-Solution, Product-Market, and Business Model Fits

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Problem-Solution Fit, Product-Market Fit, Business Model Fit

1 Discussions

  • Networking topic 2. Lean Startup

1 Videos

  • Problem-Solution Fit, Product-Market Fit, Business Model Fit

4 Readings

  • Introduction
  • How to start a business without a business plan?
  • Infographic
  • To learn more

2.2 Business Model Canvas, Customer Discovery, Customer Validation

    • 1 Videos
    • 3 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. How do we build a business model?

1 Videos

  • How do we build a business model?

3 Readings

  • PDF. Building a Business Model
  • Infographic
  • Peer-assessed individual project description

Evaluation of Topic 2

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 2

2 Readings

  • Evaluation of Topic 2. Lean Startup
  • Invitation to continue with the next topic

3.1 Business Model Types

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Business Models

1 Discussions

  • Networking topic 3. Designing a Business Model

1 Videos

  • Business Models

4 Readings

  • Introduction
  • Business model canvas, strategic blocks, and value proposition design
  • Infographic
  • To learn more

3.2 Pivoting and iteration

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Pivoting and Iteration

1 Videos

  • Pivoting and Iteration

2 Readings

  • PDF. The Search for a Business Model
  • Infographic

Challenge

    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Challenge

1 Readings

  • Challenge

Individual practice with peer evaluation

    • 1 Readings
    • 1 PeerReview
Show info about module content

1 Peer Review

  • Delivery of the final project evaluated by pairs

1 Readings

  • Individual practice with peer evaluation description

Evaluation of Topic 3

    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 3

2 Readings

  • Evaluation of Topic 3. Designing a Business Model
  • Invitation to continue with the next topic

4.1 Corporate entrepreneurship and the horizons of growth

    • 1 Videos
    • 4 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Venture capital

1 Discussions

  • Networking topic 4. Corporate entrepreneurship

1 Videos

  • Venture capital

4 Readings

  • Introduction
  • What is Corporate entrepreneurship and how does it work?
  • Infographic
  • To learn more

4.2 Entrepreneurial teams

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Self-evaluation. Entrepreneurial teams

1 Videos

  • Entrepreneurial teams

2 Readings

  • PDF. How to build-up a startup?
  • Infographic

Evaluation of Topic 4

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Evaluation of Topic 4

1 Readings

  • Evaluation of Topic 4. Corporate entrepreneurship

Final Exam

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Final exam

1 Readings

  • Final exam

Final self-assessment

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Final self-assessment

1 Readings

  • Final self-assessment

Closure

    • 1 Readings
    • 1 Plugin
Show info about module content

1 Readings

  • Closure

Auto Summary

Explore the "Entrepreneurial Mindset" course, a comprehensive program in the Business & Management domain led by Coursera. This expert-level course delves into strategies and tools for market innovation, covering key concepts such as Problem-Solution Fit, Product-Market Fit, and Business Model Fit. Designed for entrepreneurs and startups, it spans 1680 minutes and offers Starter and Professional subscription options. Ideal for those looking to harness innovative skills and scale their ventures in a dynamic, fast-paced world.

Luis Antonio Marquez Heine
Instructors

Luis Antonio Marquez Heine

Fernando Andrés Moya Dávila
Instructors

Fernando Andrés Moya Dávila