- Level Foundation
- Duration 18 hours
- Course by University of Illinois Urbana-Champaign
-
Offered by
About
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture's business model and future strategic planning. You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business' suite of online programs, including the iMBA and iMSM.Modules
About the Course
2
Videos
- Welcome from Professor Parkinson
- Learn on Your Terms
6
Readings
- Syllabus
- ePub
- Glossary
- Descriptions of Organizations and Brands
- About the Discussion Forums
- Online Education at Gies College of Business
1
Quiz
- Orientation Quiz
About Your Classmates
1
Discussions
- Getting to Know Your Classmates
1
Readings
- Updating Your Profile
Module 1 Overview
2
Readings
- Module 1 Overview
- Module 1 Readings and Resources
Lesson 1-1: What Does It Mean to Be an Entrepreneur?
1
Videos
- Understanding Entrepreneurs and Entrepreneurship - The Startup Mindset
1
Quiz
- Module 1 Lesson 1 Practice Quiz
Lesson 1-2: Where Do Entrepreneurial Ideas Come From?
1
Videos
- Opportunity Recognition - Startup Idea Sources
1
Quiz
- Module 1 Lesson 2 Practice Quiz
Lesson 1-3: Pitching Your Idea
1
Videos
- Pitching Your Idea
1
Quiz
- Module 1 Lesson 3 Practice Quiz
Interview with Entrepreneur
1
Videos
- Interview with Bruce Ackerman, Printavo
Module 1 Graded Activities
1
Assignment
- Module 1 Quiz
Module 2 Overview
2
Readings
- Module 2 Overview
- Module 2 Readings and Resources
Lesson 2-1: Value Propositions
1
Videos
- Value Propositions
1
Quiz
- Module 2 Lesson 1 Practice Quiz
Lesson 2-2: Market Sizing
1
Videos
- Market Sizing
1
Quiz
- Module 2 Lesson 2 Practice Quiz
Lesson 2-3: Industry Analysis
1
Videos
- Industry Analysis
1
Quiz
- Module 2 Lesson 3 Practice Quiz
Interview with Entrepreneur
1
Videos
- Interview with Cara Bognar, Top Tier Lessons
Module 2 Graded Activities
1
Assignment
- Module 2 Quiz
1
Peer Review
- Module 2 Assignment - Product-Market Fit
Module 3 Overview
2
Readings
- Module 3 Overview
- Module 3 Readings and Resources
Lesson 3-1: Team Building
1
Videos
- Team Building
1
Quiz
- Lesson 3-1 Practice Quiz
Lesson 3-2: Leadership
1
Videos
- Entrepreneurial Leadership
1
Quiz
- Lesson 3-2 Practice Quiz
Lesson 3-3: Building Credibility
1
Videos
- Building Credibility
1
Quiz
- Lesson 3-3 Practice Quiz
Interview with Entrepreneur
1
Videos
- Interview with Steven Farag, Campus Ink
Module 3 Graded Activities
1
Assignment
- Module 3 Quiz
Module 4 Overview
2
Readings
- Module 4 Overview
- Module 4 Readings and Resources
Lesson 4-1: Customer Discovery
1
Videos
- Customer Discovery
1
Quiz
- Lesson 4-1 Practice Quiz
Lesson 4-2: Early Adopters
1
Videos
- Early Adopters
1
Quiz
- Lesson 4-2 Practice Quiz
Lesson 4-3: Crowdfunding
1
Videos
- Crowdfunding
1
Quiz
- Lesson 4-3 Practice Quiz
Interview with Entrepreneur
1
Videos
- Interview with Aadeel Akhtar, Psyonic
Module 4 Graded Activities
1
Peer Review
- Module 4 Assignment - Customer Discovery
2
Readings
- Congratulations on completing the course!
- Get Your Course Certificate
1
Quiz
- Module 4 Quiz
Auto Summary
"Entrepreneurship I: Laying the Foundation" by Coursera offers a comprehensive exploration of the early stages of entrepreneurial ventures. Over four modules, you'll delve into growth, error management, resource allocation, and opportunity emergence. Ideal for foundational learners, the course is part of Gies College of Business' online programs and is available with a starter subscription.

Thomas E. Parkinson