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Entrepreneurship Strategy: From Ideation to Exit
  • Level Foundation
  • Duration 19 hours
  • Course by HEC Paris
  • Offered by

About

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

Modules

Introduction to Entrepreneurship Strategy: from Ideation to Exit

    • 2 Videos
    • 1 Readings
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2 Videos

  • Introduction to Entrepreneurship Strategy: from Ideation to Exit
  • Introduction to the guests entrepreneurs

1 Readings

  • Course Syllabus

Lesson 1: Your personal values

    • 3 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Practice Quiz Lesson 1

1 Discussions

  • Your top five personal values:

3 Videos

  • Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1
  • Interview: Personal values
  • Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2

2 Readings

  • Objectives of Lesson 1
  • Additional Resources: Mastering your emotions

Lesson 2: Your intrinsic programs and the Cashflow Quadrant

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Practice quiz Lesson 2

1 Discussions

  • Dissociating yourself from your project:

5 Videos

  • The lines of code that define your inner functioning: your “intrinsic programs”
  • Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant
  • Interview: Stories of choosing entrepreneurship over job
  • The life choice of entrepreneurship: identifying the trade-offs
  • Interview: The life choice of the entrepreneurs

2 Readings

  • Objectives of the lesson 2
  • Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:

Lesson 3: Your belief system

    • 3 Videos
    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Discussion on empowering and limiting beliefs:

3 Videos

  • Understanding your belief system
  • Strengthening your beliefs using “the little lies of success"
  • Interview: Stories of belief system, as road to entrepreneurship

1 Readings

  • Objectives of the lesson 3:

Graded Assessments

    • 1 Readings
    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Writing a commercial proposition which follows your intrinsic program

1 Readings

  • Peer Review Overview: Qualities of strong feedback

1 Quiz

  • Graded Quiz Module 1

Lesson 1:Ideation process and design thinking methodology

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • What makes organizations more creatively competitive?

4 Videos

  • The key questions to ask when looking for an idea for your project
  • Interview: Stories of finding an idea of a project
  • Design thinking methodology to refine your product or service
  • Interview of Julien Ulrich, Co-founder of ITEKUBE

2 Readings

  • Objectives of the lesson 1
  • Tips for happiness from Tal Ben Sahar from Harvard University:

1 Quiz

  • Practice Quiz Lesson 1

Lesson 2: The “S Curve” and the Singularity Concept

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Practice Quiz Lesson 2

1 Discussions

  • Case of food delivery market

2 Videos

  • The “S Curve” and the Singularity Concept part 1
  • The "S Curve” and the Singularity Concept part 2

2 Readings

  • Learning objectives of lesson 2
  • Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:

Lesson 3: Gathering a founding team and Bootstrapping VS raising money

    • 6 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • How to identify the co-founder of your entrepreneurial project?

6 Videos

  • Gathering a founding team part 1
  • Gathering a founding team part 2
  • Gathering a founding team part 3
  • Interview of Charles Simpson: Founder of Senior Media
  • Bootstrapping VS Raising Money
  • Interview: Stories of Bootstrapping VS Raising Money

2 Readings

  • Lesson objectives
  • Pros and cons of raising money vs. bootstrapping

1 Quiz

  • Practice Quiz Lesson 3

Lesson 4: Graded Assignments

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Finding an idea for your company, product or service that corresponds to your values

1 Quiz

  • Graded Quiz Module 2

Lesson 1: Avoiding the traps when negotiating with investors

    • 3 Videos
    • 1 Readings
    • 1 Quiz
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3 Videos

  • Understanding what is at stake with investors
  • Avoiding the traps when negotiating with investors
  • Interview: Stories of raising money

1 Readings

  • Objectives of the lesson 1

1 Quiz

  • Practice Quiz Lesson 1

Lesson 2: Day to day cash management and sales strategies

    • 5 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Practice Quiz Lesson 2

1 Discussions

  • Why should you be the first sales person in your company?

5 Videos

  • Day to day cash management
  • Interview: Stories of day to day cash management
  • Structuring your Sales Strategy: Part 1
  • Structuring your Sales Strategy part 2
  • Interview: Structuring the sales strategy

1 Readings

  • Lesson Objectives

Lesson 3: The sales meeting and the art of creating rapport

    • 6 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Share your experience of first sales meetings:

6 Videos

  • Getting your First Meeting with your Prospect: Part 1
  • Getting your First Meeting with your Prospect: Part 2
  • Interview: Stories of first sales meetings
  • The Sales Meeting and the Art of Creating Rapport: Part 1
  • The Sales Meeting and the Art of Creating Rapport: Part 2
  • Interview: Stories of defining moments during sales meetings

1 Readings

  • Lesson Objectives

1 Quiz

  • Practice Quiz Lesson 3

Lesson 4: Graded Assignments

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Describing the sales strategy of the company, product or service that you chose in the peer assessments of Module 2

1 Quiz

  • Graded Quiz Module 3

Lesson 1: Monitoring your Product launch

    • 3 Videos
    • 1 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • What do we did wrong in JobFact?

3 Videos

  • Monitoring your product launch
  • Story of JobFact and the Lessons from a Failure
  • Interview: Julien Recoing, Co-founder of JobFact

1 Readings

  • Lesson Objectives

1 Quiz

  • Practice Quiz Lesson 1

Lesson 2: Recruiting and managing your team

    • 4 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Quiz
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1 Discussions

  • Most important quality of a manager?

4 Videos

  • Recruiting your first employees
  • Interview: Stories of recruiting first employees
  • Managing your team
  • Interview: Stories of managing teams

2 Readings

  • Lesson Objectives
  • Forbes magazine: 7 keys to hiring your Startup's first employee

1 Quiz

  • Practice Quiz Lesson 2

Lesson 3: International expansion and the exit strategies

    • 5 Videos
    • 2 Readings
    • 1 Assignment
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1 Assignment

  • Practice Quiz Lesson 3

5 Videos

  • Initiating International expansion
  • Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin
  • Triggering the Exit strategy
  • Interview: Stories of Exit strategies
  • An advice from the successful entrepreneurs

2 Readings

  • Lesson Objectives
  • How a French ‘kooky cookie’ brand cracked the US market?

Lesson 4: Graded Assignments

    • 1 Readings
    • 2 Quiz
    • 1 PeerReview
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1 Peer Review

  • How would you prepare your exit strategy?

1 Readings

  • Course Evaluation: Entrepreneurship Strategy

2 Quiz

  • Graded Quiz Module 4
  • Verification of Course Evaluation Completion

Auto Summary

Explore the comprehensive journey of entrepreneurship with "Entrepreneurship Strategy: From Ideation to Exit." This foundation-level course, offered by Coursera, delves into essential steps from self-assessment and creativity to team building, fundraising, and cash management. Learn the art of B2B sales, product launch techniques, HR challenges, international expansion, and exit strategies. Perfect for aspiring entrepreneurs, the course spans 1140 minutes and offers Starter, Professional, and Paid subscription options. Get ready to transform your business idea into a successful venture.

Ambroise Huret
Instructor

Ambroise Huret