Esports Management Capstone Project
We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 3 hours
- Course by University of California, Irvine
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Offered by
About
We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations. You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.Modules
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5
Readings
5
Readings
- Honor Code & Plagiarism
- Peer Review
- Grading Logistic
- FAQs
- Project Description
Peer Review Draft
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1
PeerReview
1
Peer Review
- Peer Review Draft
Project Submission
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1
PeerReview
1
Peer Review
- Final Peer Review
Auto Summary
The Esports Management Capstone Project offers a comprehensive exploration into the business and management aspects of the dynamic Esports industry. This course, led by Coursera, delves into the strategic considerations of establishing an Esports organization, guiding learners through the pros and cons of creating either a single or multiple Esport entities. Participants will develop effective branding strategies tailored to the current market landscape and devise robust plans for securing funding resources. Over the span of 180 hours, this foundational level course provides practical insights into various roles within an Esports organization, encouraging learners to explore positions beyond ownership and articulate their interests and motivations. Ideal for individuals eager to dive into the business side of Esports, the course is available through two subscription options: Starter and Professional, making it accessible for both beginners and those seeking to enhance their existing knowledge. Whether you're aiming to break into the industry or refine your management skills, this capstone project offers the tools and insights needed to thrive in the fast-paced world of Esports.
Stephane Muller