- Level Foundation
- Duration 5 hours
- Course by University of California, Irvine
-
Offered by
About
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations. Upon completing this course, you will be able to: 1. Learn about the many faces of and contexts for entrepreneurship 2. Learn about the entrepreneurial process and how to manage it 3. Learn about what it takes to be an entrepreneur and your own potential to be one 4. Learn to recognize opportunities to generate and assess your own business idea 5. Explain the business planning process 6. Apply entrepreneurial approaches, concepts and methods to your own business idea 7. Learn about the operational issues in developing new business venturesModules
Course Overview
2
Readings
- About this Course
- Please Take this Survey
Introduction
2
Videos
- 1.1 Process of Entrepreneurship
- 1.2 Risk and Uncertainty
1
Readings
- Module 1 Lecture Slides
Review
1
Assignment
- Review
Feasibility Studies
2
Videos
- 2.1 Feasibility Studies
- 2.2 Financial Equation
1
Readings
- Module 2 Lecture Slides
Review
1
Assignment
- Review
Skills and Strategies
3
Videos
- 3.1 Entrepreneurial Skills and Tools
- 3.2 Marketing Strategy
- 3.3 Human Resources and Operations
1
Readings
- Module 3 Lecture Slides
Review
1
Assignment
- Review
Starting a Business
3
Videos
- 4.1 Starting a Business
- 4.2 Accounting
- 4.3 Systems & Technology
1
Readings
- Module 4 Lecture Slides
Review
1
Assignment
- Review
2
Readings
- Course Wrap-Up
- End of Course Survey
Auto Summary
"Essentials of Entrepreneurship: Thinking & Action" is a foundational Coursera course in Business & Management, led by expert instructors. This interactive 300-hour course equips aspiring entrepreneurs with crucial skills to evaluate and seize business opportunities. Covering creativity, business strategies, and planning, learners will gain confidence to start their own ventures or enhance their roles within organizations. Subscription options include Starter and Professional, catering to various learning needs. Ideal for those looking to dive into the entrepreneurial world.

David Standen, MBA