- Level Foundation
- Duration 10 hours
- Course by University of Maryland, College Park
-
Offered by
About
This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality. This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financingModules
Overview
1
Videos
- Preview of the Course
4
Readings
- Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs
- Meet Michael R. Pratt
- Connect with your Classmates
- Our Recommended Textbook for the Course
Fundamentals of Financing and Profiting for Corporate Ventures
11
Videos
- Welcome to Module 1
- Finance for the corporate entrepreneur
- The entrepreneurial spectrum
- Corporate entrepreneur vs. startup entrepreneur
- The "too typical" return on investment (ROI) process
- A better approach to return on investment (ROI)
- Intangible assets and return on investment (ROI)
- The roles of products and leadership in return on investment (ROI)
- Financial statement basics
- Financial statement details
- Financial metrics
Templates for Financial Statements
3
Readings
- Income Statement Template (Optional)
- Cash Flow Statement Template (Optional)
- Balance Sheet Template (Optional)
Challenge Activities
2
Assignment
- Quiz 1
- Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise
Expand Your Learning
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Corporate Venture Valuation Techniques
8
Videos
- Welcome to Module 2
- Valuation techniques
- Net present value
- Opportunity cost of capital
- Why NPV is best
- Project payback period
- Internal rate of return
- Weighted average cost of capital
Readings
4
Readings
- This is why public and private tech valuations are completely different (Optional)
- Analyze the ROI of your innovation idea, step by step (Optional)
- A better way to understand internal rate of return (Optional)
- Take a look at some of Uber's finances in China as it eyes an IPO (Optional)
Challenge Activities
2
Assignment
- Quiz 2
- Corporate Venture Valuation Techniques Exercise
Sources of Financing for Corporate Ventures
8
Videos
- Welcome to Module 3
- Sources of funding
- Internal funding
- Customer and vendor financing
- Franchising
- Joint ventures
- Co-branding
- Licensing agreements
Readings
3
Readings
- How to put your money where your strategy is (Optional)
- How nimble resource allocation can double your company’s value (Optional)
- Negotiating a better joint venture (Optional)
Challenge Activity
1
Assignment
- Quiz 3
Creating the Investment Proposal for the Corporate Venture
6
Videos
- Welcome to Module 4
- Business proposals and the pitch
- How to write an effective business proposal
- What do your funding sources want to see
- How to create a pitch deck
- Do's and don'ts of the pitch
Readings
6
Readings
- Unearthing the sources of value hiding in your corporate portfolio (Optional)
- Strategic principles for competing in the digital age (Optional)
- Corporate venture capital (Optional)
- Investing in breakthrough corporate venture capital (Optional)
- Concrete steps for CFOs to improve strategic risk management (Optional)
- In search of ingenuity (Optional)
Challenge Activities
2
Assignment
- Quiz 4
- The Pitch
Next Steps
1
Videos
- Final thoughts
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Auto Summary
Discover how to secure and manage funding for corporate ventures with "Financing and Profiting from Innovation for Corporate Entrepreneurs." This foundational course, led by Coursera, covers financial statements, valuation techniques, financing sources, and structuring funding deals. Perfect for aspiring or active corporate entrepreneurs, it offers comprehensive insights over 600 minutes. Start for free with the Starter subscription. Ideal for those in Business & Management looking to transform their innovative ideas into reality.

Michael R. Pratt