Foundations of Business Strategy
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Buy Now AED 274.99 + VAT
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 9 hours
- Course by University of Virginia
-
Offered by
About
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.Modules
Course Introduction
-
4
Readings
4
Readings
- Course Overview
- Course Requirements
- Get to Know Your Classmates
- Using the Discussion Forums
Lessons
-
8
Videos
8
Videos
- An Introduction to Strategic Analysis
- Strategic Analysis
- The Strategist's Challenge
- Fundamental Principle of Business Strategy
- Competitive Markets
- A Little Calculus
- Two Perspectives on Economic Rents
- Module Lessons
Tools
-
3
Videos
3
Videos
- Strategist's Toolkit: SWOT Analysis
- Strategist's Toolkit: Competitor Analysis
- Strategist's Toolkit: Environmental Analysis
Quiz
-
1
Readings
-
1
Assignment
1
Assignment
- Introduction to Strategic Analysis
1
Readings
- Begin the Competitive Position Assignment
Lessons
-
9
Videos
9
Videos
- Analyzing Industry Structure
- Threat of Entry, Part 1
- Threat of Entry, Part 2
- Threat of Substitutes
- Bargaining Power of Buyers, Part 1
- Bargaining Power of Buyers, Part 2
- Bargaining Power of Suppliers
- Intensity of Rivalry
- Module Lessons
Tools
-
1
Videos
1
Videos
- Strategist's Toolkit: Five Forces Analysis
Quiz
-
1
Readings
-
1
Assignment
1
Assignment
- Analyzing Industry Structure
1
Readings
- Reminder: Competitive Position Assignment
Lessons
-
7
Videos
7
Videos
- Analyzing Firm Capabilities
- Value Chain
- Alignment
- Sustainability: Imitation
- Sustainability: Durability
- Building Capabilities
- Module Lessons
Tools
-
1
Videos
1
Videos
- Strategist's Toolkit: Capabilities Analysis
Quiz
-
1
Readings
-
1
Assignment
1
Assignment
- Analyzing Firm Capabilities
1
Readings
- Reminder: Competitive Position Assignment
Lessons
-
6
Videos
6
Videos
- Determining Competitive Positioning
- Generic Competitive Positions, Part 1
- Generic Competitive Positions, Part 2
- Mapping Competitive Positions
- Which Position Is Best?
- Module Lessons
Tools
-
1
Videos
1
Videos
- Strategist's Toolkit: Strategy Maps
Quiz
-
1
Assignment
1
Assignment
- Determining Competitive Position
Competitive Position Assignment
-
3
Readings
-
1
PeerReview
-
1
Assignment
1
Assignment
- Peer Review Practice
1
Peer Review
- Competitive Position Assignment
3
Readings
- Assignment Overview
- Assignment Rubric
- Sample Assignment Submission
Auto Summary
Unlock the essentials of strategic thinking and competitive analysis with the "Foundations of Business Strategy" course, crafted by expert faculty from the prestigious Darden School of Business at the University of Virginia. This foundational course empowers you to understand and apply core strategic frameworks such as SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, alongside Strategy Maps. Spanning 540 minutes of in-depth content, this course is ideal for business professionals and management enthusiasts aiming to master the art of firm positioning and value creation in a competitive landscape. Available through Coursera, learners can choose from various subscription options including Starter, Professional, and Paid plans to fit their needs and commitment levels. Whether you're looking to strengthen your strategic acumen or seeking to advance your career in business management, this course offers the knowledge and tools required to excel in today's dynamic business environment. Join now and start building a robust foundation in business strategy.
Michael Lenox
Jared Harris