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Global Strategy II: Doing Business in The Global Economy
  • Level Foundation
  • Duration 11 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in. You will be able to: • -Determine the best strategy to follow when expanding globally • -Analyze the advantages and disadvantages of those strategies • -Develop appropriate responses to external pressures. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Modules

About the Course

    • 4 Videos
    • 5 Readings
    • 1 Quiz
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4 Videos

  • Welcome to Global Strategy II: Doing Business in the Global Economy!
  • Meet Professor Bucheli
  • Meet Professor Ishva Minefee
  • Learn on Your Terms

5 Readings

  • Syllabus
  • Glossary
  • Brand Descriptions
  • About the Discussion Forums
  • Online Education at Gies College of Business

1 Quiz

  • Orientation Quiz

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Module 1 Information

    • 2 Readings
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2 Readings

  • Module 1 Overview
  • Module 1 Readings

Lesson 1-1: Pressures and Corporate Global Strategy

    • 1 Videos
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1 Videos

  • Pressures and Corporate Global Strategy

Lesson 1-2: The Global Value Chain

    • 1 Videos
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1 Videos

  • The Global Value Chain

Lesson 1-3: Sources of Responsiveness and Cost Reduction Pressures

    • 1 Videos
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1 Videos

  • Sources of Responsiveness and Cost Reduction Pressures

Lesson 1-4: The Four Basic Global Strategies

    • 1 Videos
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1 Videos

  • The Four Basic Global Strategies

Lesson 1-5: Managing Pressures and International Differences

    • 1 Videos
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1 Videos

  • Managing Pressures and International Differences

Lesson 1-6: Netflix's Internationalization Strategy

    • 1 Videos
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1 Videos

  • Netflix's Internationalization Strategy

Module 1 Graded Activities

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Module 1 Peer Review Assignment

1 Quiz

  • Module 1 Quiz

Module 2 Information

    • 2 Readings
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2 Readings

  • Module 2 Overview
  • Module 2 Readings

Lesson 2-1: Questions and Concerns about Going Global

    • 1 Videos
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1 Videos

  • Questions and Concerns about Going Global

Lesson 2-2: Where to Go?

    • 1 Videos
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1 Videos

  • Where to Go?

Lesson 2-3: When to Go?

    • 1 Videos
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1 Videos

  • When to Go?

Lesson 2-4: How Big or Small Should We Go?

    • 1 Videos
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1 Videos

  • How Big or Small Should We Go?

Lesson 2-5: Born Global Firms

    • 1 Videos
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1 Videos

  • Born Global Firms

Module 2 Graded Activities

    • 1 Quiz
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1 Quiz

  • Module 2 Quiz

Module 3 Information

    • 2 Readings
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2 Readings

  • Module 3 Overview
  • Module 3 Readings

Lesson 3-1: Export

    • 1 Videos
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1 Videos

  • Export

Lesson 3-2: Licensing

    • 1 Videos
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1 Videos

  • Licensing

Lesson 3-3: Franchising

    • 1 Videos
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1 Videos

  • Franchising

Lesson 3-4: Joint Ventures

    • 1 Videos
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1 Videos

  • Joint Ventures

Lesson 3-5: Wholly Owned Subsidiaries

    • 1 Videos
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1 Videos

  • Wholly Owned Subsidiaries

Lesson 3-6: Strategic Alliances

    • 1 Videos
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1 Videos

  • Strategic Alliances

Module 3 Graded Activities

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Module 3 Peer Review Assignment

1 Quiz

  • Module 3 Quiz

Module 4 Information

    • 2 Readings
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2 Readings

  • Module 4 Overview
  • Module 4 Readings

Lesson 4-1: The Uncertainties of Politics

    • 1 Videos
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1 Videos

  • The Uncertainties of Politics

Lesson 4-2: Basic Tools to Analyze Global Politics

    • 1 Videos
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1 Videos

  • Basic Tools to Analyze Global Politics

Lesson 4-3: General Principles of Geopolitical Risk

    • 2 Videos
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2 Videos

  • General Principles of Geopolitical Risk
  • Divestment Decisions

Lesson 4-4: Elements of Domestic Politics Affecting Multinational Firms

    • 1 Videos
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1 Videos

  • Elements of Domestic Politics Affecting Multinational Firms

Lesson 4-5: Political Strategies of Multinational Corporations

    • 1 Videos
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1 Videos

  • Political Strategies of Multinational Corporations

Module 4 Graded Activities

    • 1 Quiz
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1 Quiz

  • Module 4 Quiz

Congratulations

    • 2 Readings
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2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate

Auto Summary

Global Strategy II: Doing Business in The Global Economy, offered by Gies College of Business on Coursera, equips learners with strategies to navigate global business challenges. Over 660 hours, students will determine optimal strategies for global expansion, analyze their pros and cons, and develop responses to external pressures. Ideal for foundational learners in Business & Management, the course offers Starter and Professional subscription options.

Marcelo Bucheli
Instructor

Marcelo Bucheli