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From Idea to Startup
  • Level Foundation
  • Duration 20 hours
  • Course by Technion - Israel Institute of Technology
  • Offered by

About

How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit. As a vital part of the course students conduct on-site interviews with entrepreneurs who have launched startups, and are eager to share their valuable insights with them. Upon completing this course successfully, graduates will be able to: 1. Transform ideas into real products, services and processes, by validating the idea, testing it, and turning it into a growing, profitable and sustainable business. 2. Identify the major steps and requirements in order to estimate the potential of an innovative idea as the basis of an innovative project. 3. Reach creative solutions via an iteration of a virtually endless stream of world-changing ideas and strategies, integrating feedback, and learning from failures along the way. 4. Apply the 10 entrepreneurial tools in creating a business plan for a new innovative venture. 5. Apply methods and strategies learned from interviews with startup entrepreneurs and innovators. 6. Communicate and sell innovative ideas successfully.

Modules

Introduction

    • 4 Videos
    • 1 Readings
    • 2 Discussion
    • 2 Assignment
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2 Assignment

  • Introduction - Think Ahead Backward
  • Self Action Learning (Optional) - Imagine

2 Discussions

  • Discussion: Referring to the interview with Prof. Peretz Lavie
  • Discussion: Referring to the interview with Boaz Ran

4 Videos

  • Promo - what this course is about?
  • Video Lecture: Introduction
  • Interview: Prof. Peretz Lavie (Sleep Research)
  • Interview: Boaz Ran (Bio-RAD Laboratories)

1 Readings

  • Course Structure

Validate Your Idea

    • 3 Videos
    • 1 Discussion
    • 4 Assignment
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4 Assignment

  • Tool 1 - Price Cost Value
  • Self Action Learning (Optional) - Tool 1 - Price Cost Value
  • Tool 2 - Strategy
  • Self Action Learning (Optional) - Tool 2 - Strategy

1 Discussions

  • Discussion: Referring to the interview with Eli and Ayelet Ben-Sasson

3 Videos

  • Video Lecture: Tool 1 - Price Cost Value
  • Video Lecture: Tool 2 - Strategy
  • Interview: Prof. Eli Ben-Sasson & Prof. Ayelet Ben-Sasson (Baby Crio)

Visualize the Business

    • 5 Videos
    • 2 Discussion
    • 6 Assignment
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6 Assignment

  • Tool 3 - Value Profile
  • Self Action Learning (Optional) - Tool 3 - Value Profile
  • Tool 4 - Activity Map
  • Self Action Learning (Optional) - Tool 4 - Activity Map
  • Tool 5 - Platforms
  • Self Action Learning (Optional) - Tool 5 - Platforms

2 Discussions

  • Discussion: Referring to the interview with Prof. Avi Schroeder
  • Discussion: Referring to the interview with Yehuda Zisapel

5 Videos

  • Video Lecture: Tool 3 - Value Profile
  • Video Lecture: Tool 4 - Activity Map
  • Video Lecture: Tool 5 - Platforms
  • Interview: Prof. Avi Schroeder (Via Aqua)
  • Interview: Mr. Yehuda Zisapel (RAD-Bynet Group)

Sustain the Business

    • 3 Videos
    • 1 Discussion
    • 4 Assignment
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4 Assignment

  • Tool 6 - Learning Organizations
  • Self Action Learning (Optional) - Tool 6 - Learning Organizations
  • Tool 7 - Tracking the Money
  • Self Action Learning (Optional) - Tool 7 - Tracking the Money

1 Discussions

  • Discussion: Referring to the interview with Rona Davis

3 Videos

  • Video Lecture: Tool 6 - Learning Organizations
  • Video Lecture: Tool 7 - Tracking the Money
  • Interview: Rona Davis (WIX)

Risks as Opportunities

    • 3 Videos
    • 1 Discussion
    • 4 Assignment
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4 Assignment

  • Tool 8 - Risk Analysis
  • Self Action Learning (Optional) - Tool 8 – Risk analysis
  • Tool 9 - Real Options
  • Self Action Learning (Optional) - Tool 9 - Real Options

1 Discussions

  • Discussion: Referring to the interview with Ofer Vilenski

3 Videos

  • Video Lecture: Tool 8 - Risk Analysis
  • Interview: Ofer Vilenski (Hola! Networks Ltd.)
  • Video Lecture: Tool 9 - Real Options

Build Your Roadmap

    • 2 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Tool 10 - Designing the Business

1 Discussions

  • Discussion: Referring to the interview with Arie Ruttenberg and Amnon Herzig

2 Videos

  • Video Lecture: Tool 10 - Designing the Business
  • Interview: Arie Ruttenberg and Amnon Herzig (Club 50)

Final Project

    • 1 PeerReview
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1 Peer Review

  • Create Business plan

Auto Summary

"From Idea to Startup" is a foundational course in Business & Management, offered by Coursera and led by expert instructors. This 1200-minute course equips learners with practical tools to transform ideas into valuable products or services. Participants will learn to distinguish good ideas from bad, develop winning strategies, create business plans, and leverage insights from successful entrepreneurs. Available under Starter and Professional subscription options, it is ideal for aspiring entrepreneurs and innovators looking to turn their concepts into sustainable businesses.

Prof. (Emeritus) Shlomo Maital
Instructor

Prof. (Emeritus) Shlomo Maital