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Infonomics I: Business Information Economics and Data Monetization
  • Level Foundation
  • Duration 14 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized. This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations.

Modules

About the Course

    • 3 Videos
    • 6 Readings
    • 1 Quiz
Show info about module content

3 Videos

  • Course Overview
  • Meet Instructor Doug Laney
  • Learn on Your Terms

6 Readings

  • Syllabus
  • ePub
  • About the Discussion Forums
  • Glossary
  • Brand Description
  • Online Education at Gies College of Business

1 Quiz

  • Orientation Quiz

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Updating Your Profile

Module 1 Information

    • 2 Readings
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2 Readings

  • Module 1 Overview
  • Module 1 Readings and Resources

Lesson 1-1 Infonomics Overview

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 1-1 Infonomics Overview

1 Quiz

  • Lesson 1-1 Knowledge Check

Lesson 1-2 Information and Technology

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 1-2 Information and Technology

1 Quiz

  • Lesson 1-2 Knowledge Check

Lesson 1-3 Information as an Asset

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 1-3 Information as an Asset

1 Quiz

  • Lesson 1-3 Knowledge Check

Lesson 1-4 A Brief History of Accounting

    • 2 Videos
    • 1 Quiz
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2 Videos

  • 1-4.1. A Brief History of Accounting Part 1
  • 1-4.2. A Brief History of Accounting Part 2

1 Quiz

  • Lesson 1-4 Knowledge Check

Lesson 1-5 Is Information Even Property?

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 1-5 Is Information Property?

1 Quiz

  • Lesson 1-5 Knowledge Check

Module 1 Graded Activities

    • 1 Quiz
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1 Quiz

  • Module 1 Quiz

Module 2 Information

    • 2 Readings
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2 Readings

  • Module 2 Overview
  • Module 2 Readings and Resources

Lesson 2-1 Key Economic Characteristics of Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-1 Key Economic Characteristics of Information

1 Quiz

  • Lesson 2-1 Knowledge Check

Lesson 2-2 Other Economic Characteristics of Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-2 Other Economic Characteristics of Information

1 Quiz

  • Lesson 2-2 Knowledge Check

Lesson 2-3 Adapting Economic Principles for Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-3 Adapting Economic Principles for Information

1 Quiz

  • Lesson 2-3 Knowledge Check

Lesson 2-4 The Supply, Demand, and Pricing of Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-4 The Supply, Demand, and Pricing of Information

1 Quiz

  • Lesson 2-4 Knowledge Check

Lesson 2-5 The Marginal Utility of Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-5 The Marginal Utility of Information

1 Quiz

  • Lesson 2-5 Knowledge Check

Lesson 2-6 Opportunity Cost of Information Choices

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-6 Opportunity Cost of Information Choices

1 Quiz

  • Lesson 2-6 Knowledge Check

Lesson 2-7 The Production Possibilities of Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 2-7 The Production Possibilities of Information

1 Quiz

  • Lesson 2-7 Knowledge Check

Lesson 2-8 Interview

    • 2 Videos
    • 1 Quiz
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2 Videos

  • Interview with Steve Miller
  • Interview with Cindi Howson

1 Quiz

  • Lesson 2-8 Knowledge Check

Module 2 Graded Activities

    • 1 Quiz
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1 Quiz

  • Module 2 Quiz

Module 3 Information

    • 2 Readings
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2 Readings

  • Module 3 Overview
  • Module 3 Readings and Resources

Lesson 3-1 What Monetizing Information Means

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-1 What Monetizing Information Means

1 Quiz

  • Lesson 3-1 Knowledge Check

Lesson 3-2 Growing the Business with Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-2 Growing the Business Through Information

1 Quiz

  • Lesson 3-2 Knowledge Check

Lesson 3-3 Using Information as a Form of Currency

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-3 Information as a Form of Currency

1 Quiz

  • Lesson 3-3 Knowledge Check

Lesson 3-4 Using Information to Reduce Expenses and Risks

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-4 Using Information to Reduce Expenses

1 Quiz

  • Lesson 3-4 Knowledge Check

Lesson 3-5 Using Information to Reduce Risks and Improve Well-Being

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-5 Using Information to Reduce Risks and Improve Well-Being

1 Quiz

  • Lesson 3-5 Knowledge Check

Lesson 3-6 A Product Management Approach

    • 3 Videos
    • 1 Quiz
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3 Videos

  • 3-6.1. Taking an Information Management Approach to Monetizing Information
  • 3-6.2. Establishing an Information Product Management Function
  • 3-6.3. Identify Available Information Assets

1 Quiz

  • Lesson 3-6 Knowledge Check

Lesson 3-7 Establish What Success Looks Like

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 3-7 Establish What Success Looks Like

1 Quiz

  • Lesson 3-7 Knowledge Check

Lesson 3-8 Marketing and Selling Data Products

    • 4 Videos
    • 1 Quiz
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4 Videos

  • 3-8.1. Evaluate Alternatives for Both Direct and Indirect Monetization
  • 3-8.2. Adapt High-Value Monetization Ideas from Other Industries
  • 3-8.3. Test Ideas for Feasibility
  • 3-8.4. Preparing, Packaging, and Marketing Information Assets

1 Quiz

  • Lesson 3-8 Knowledge Check

Lesson 3-9 Interview

    • 2 Videos
    • 1 Quiz
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2 Videos

  • Interview with Mike Rollings
  • Interview with Graham Waller

1 Quiz

  • Lesson 3-9 Knowledge Check

Module 3 Graded Activities

    • 1 Quiz
    • 1 PeerReview
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1 Peer Review

  • Making the Case for Data Monetization Peer-Graded Assignment

1 Quiz

  • Module 3 Quiz

Module 4 Information

    • 2 Readings
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2 Readings

  • Module 4 Overview
  • Module 4 Readings and Resources

Lesson 4-1 Going Beyond Business Intelligence

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 4-1 Going Beyond Business Intelligence

1 Quiz

  • Lesson 4-1 Knowledge Check

Lesson 4-2 Advanced Analytics for Monetizing Information

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 4-2 Advanced Analytics for Monetizing Information

1 Quiz

  • Lesson 4-2 Knowledge Check

Lesson 4-3 Exploiting Big Data

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 4-3 Exploiting Big Data

1 Quiz

  • Lesson 4-3 Knowledge Check

Lesson 4-4 Improved and Actionable Decision Making

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 4-4 Improved and Actionable Decision Making

1 Quiz

  • Lesson 4-4 Knowledge Check

Lesson 4-5 Identifying Monetizable Insights

    • 1 Videos
    • 1 Quiz
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1 Videos

  • 4-5 Identifying Monetizable Insights

1 Quiz

  • Lesson 4-5 Knowledge Check

Module 4 Graded Activities

    • 2 Readings
    • 1 Quiz
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2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate

1 Quiz

  • Module 4 Quiz

Auto Summary

Unlock the potential of your organization's information assets with "Infonomics I: Business Information Economics and Data Monetization." This foundational course, ideal for those in the business and management sectors, delves into the economic value of information, guiding learners on how to treat it as a true business asset rather than an IT resource or a mere byproduct. Expertly designed for non-technical audiences, this course breaks down complex concepts into accessible insights, exploring whether information qualifies as an asset or property and how it fits within standard micro-economic frameworks. Participants will gain a thorough understanding of the challenges and opportunities inherent in managing and monetizing information. Over approximately 14 hours of engaging content, learners will discover innovative methods to harness information for economic benefits, including leveraging business analytics to maximize its value. Offered by Coursera, this course is perfect for professionals looking to enhance their organization's data-driven strategies and capitalize on the untapped potential of their information assets. Enroll with a Starter subscription and begin your journey to mastering the economics of information.

Douglas B. Laney
Instructor

Douglas B. Laney