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Innovating with the Business Model Canvas
  • Level Foundation
  • Duration 4 hours
  • Course by University of Virginia
  • Offered by

About

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

Modules

Welcome to the course!

    • 1 Videos
    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Get to know your classmates

1 Videos

  • Focusing Innovation with the Business Model Canvas

1 Readings

  • Course Overview & Requirements

How do you define a testable description of product/market fit?

    • 10 Videos
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10 Videos

  • Getting Started with the Canvas
  • Making the Canvas Work for You: Your Role
  • Making the Canvas Work for You: Product Phase
  • Meet Enable Quiz
  • Creating a Testable Product/Market Fit
  • Knowing Your Customer
  • Getting to Know Your Customer Better: Think See Feel Do
  • Knowing What Propositions to Test
  • Creating Testable Propositions
  • Testing Your Propositions

How do you define a testable view of the customer journey?

    • 7 Videos
    • 1 Discussion
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1 Discussions

  • What did you learn from storyboarding?

7 Videos

  • Sculpting the Customer Journey: AIDAOR
  • Storyboarding AIDAOR
  • Delivering the Customer Journey through Customer Relationships and Channels
  • Mapping Customer Relationships and Channels
  • Persona/Proposition Fit and Revenue Drivers
  • Scaling Product/Market Fit with the Growth Hacking Canvas
  • Creating a Culture of Experimentation

Week 1 wrap-up

    • 1 Assignment
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1 Assignment

  • Week 1 Quiz on Focusing for Profitability and Growth

How do you understand your business model type and translate it to actionable focus?

    • 7 Videos
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7 Videos

  • The Focused Organization
  • Understanding Business Model Type
  • Business Model Type Implications
  • Key Activities vs Important Activities
  • Key Activities and Strategy-Driven Process Design
  • Key Partners
  • Costs Now vs. Costs Later

How are companies driving focus in key execution areas?

    • 2 Videos
    • 1 Discussion
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1 Discussions

  • Share your completed Canvas

2 Videos

  • The Hard Things about Digital Transformation & Corporate Innovation
  • Focusing Your Innovation Pipeline with the Corporate Innovation Canvas

Week 2 wrap-up

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Week 2 Quiz on Focusing Your Organization

1 Videos

  • Course Conclusion

Auto Summary

Unlock innovation with the Business Model Canvas in this foundational course from the Darden School of Business, University of Virginia. Taught by top-ranked faculty, you'll explore design thinking and Lean Startup methodologies to enhance business model strategies. Perfect for business enthusiasts, it offers a 240-minute deep dive into focused, test-driven approaches. Available with Starter and Professional subscriptions on Coursera.

Alex Cowan
Instructor

Alex Cowan