Innovation for Entrepreneurs: From Idea to Marketplace
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market.
Monthly Subscription Starting at AED 99 + VAT
- Level Foundation
- Duration 11 hours
- Course by University of Maryland, College Park
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Offered by
About
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.Modules
Overview
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1
Videos
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4
Readings
1
Videos
- Preview of the Course
4
Readings
- Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
- Meet the Faculty
- Connect with your classmates
- Expand Your Learning
Introduction
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2
Videos
2
Videos
- Introduction to the Course
- Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
Video Lessons
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7
Videos
7
Videos
- What are entrepreneurial opportunities?
- What factors influence the feasibility of an innovation?
- Which innovation strategy: technology-push or market-pull?
- Product-market fit
- How do you develop a business model
- Walkthrough of the business model canvas - Part 1
- Walkthrough of the business model canvas - Part 2
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activities
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1
Readings
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1
Assignment
1
Assignment
- Initial Business Model Canvas
1
Readings
- Instructions for the Quiz
Further Readings and Resources (Optional)
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2
Readings
2
Readings
- "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
- "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Video Lessons
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8
Videos
8
Videos
- What do customers want to know?
- Customer types
- Customer archetypes
- Customer segments and business models
- Customer segments, value propositions, product features
- How to map your value?
- How to interview customers?
- How to get insights from your customers?
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activity
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1
Assignment
1
Assignment
- Discovering and Interviewing Your Customers
Video Lessons
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9
Videos
9
Videos
- Customer value
- The DNA of customer-centricity
- Crossing the chasm
- Qualitative and quantitative marketing research
- Importance and methods of market segmentation
- Focusing on the target market
- Beyond the chasm
- Strategic implications of beyond the chasm
- E-commerce: The internet as a selling platform
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activities
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1
Assignment
1
Assignment
- Product Understanding and Marketing
Video Lessons
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10
Videos
10
Videos
- Planning for prototyping
- Why and how to prototype
- Rapid prototyping and development
- Lean startup MVPs
- Choosing a wireframing/UX prototyping tool
- Anatomy of an experience map
- What you'll learn from user testing
- Analytics and insight
- Troubleshooting your customer discovery
- Levels of a product/service
Slides from Video Lessons
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1
Readings
1
Readings
- Lecture Slides
Challenge Activities
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1
Assignment
1
Assignment
- Prototyping and Testing
Video Lessons
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6
Videos
6
Videos
- Recruiting people to your cause
- Hiring employees
- Platforms for finding talent
- Cross pollination and team configuration
- Directing the rider
- Motivating the elephant
Slides from Video Lessons
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1
Readings
1
Readings
- Slides
Challenge Activity
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2
Assignment
2
Assignment
- Building the Team
- Final Business Model Canvas
Next Steps
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1
Readings
1
Readings
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Auto Summary
Unlock the secrets of the innovation process with "Innovation for Entrepreneurs: From Idea to Marketplace." This course, offered by Coursera, is designed for aspiring entrepreneurs and business enthusiasts who want to transform innovative ideas into market-ready products. Led by experts from the University of Maryland, you'll dive deep into creating strategies for commercialization and building a robust innovation portfolio. Throughout the comprehensive 660-minute course, you'll explore critical questions such as identifying innovation opportunities, essential steps for market entry, and strategies to maintain a competitive edge. This foundational-level course is part of a broader curriculum from the University of Maryland's online master's degree in technology entrepreneurship, providing you with a taste of advanced entrepreneurial concepts and techniques. With flexible subscription options, starting from the Starter plan, you'll gain valuable insights and practical skills to navigate and succeed in the business and management domain. Join now and embark on your journey from ideation to marketplace success!
Dr. Thomas J. Mierzwa