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Innovation Strategy with Goldman Sachs 10,000 Women
  • Level Foundation
  • Duration 3 hours
  • Course by Goldman Sachs
  • Offered by

About

This elective course is a practical guide to help you in the development and launch of a new product or service. This course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level. In this elective course, you will examine how to turn a well-defined business idea into a new product or service ready for launch. You will explore all the product development stages, starting with how to use market research to help you to refine your business idea into a unique product concept, including using market insights gained from surveys and focus groups. You will then examine how to prototype your new product or service and how to plan for market testing before launch. At the end of this course, you can apply and practice what you have learned by working on a guided activity preparing a new product or service for launch. This course is one of three elective courses complementing the core 10,000 Women course collection. If you do not yet have a product idea, you can generate ideas using the course Grow Your Business with Goldman Sachs 10,000 Women. After completing this elective course, you may wish to explore other courses from the 10,000 Women collection to suit your needs, such as: Fundamentals of Customers and Competition with Goldman Sachs 10,000 Women, Fundamentals of Sales and Marketing with Goldman Sachs 10,000 Women, or the Fundamentals of Financial Planning with Goldman Sachs 10,000 Women . The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

Modules

Lesson 1: Developing a new product or service

    • 1 Videos
    • 2 Readings
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1 Videos

  • What’s the best way to approach developing a new product or service?

2 Readings

  • Getting started
  • Are you ready to start developing your new product or service?

Lesson 2: The pre-development stage of your new product or service

    • 1 Videos
    • 1 Readings
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1 Videos

  • The pre-development stage

1 Readings

  • Exercise 1: What information will help you develop your product or service?

Lesson 3: Market research

    • 1 Videos
    • 3 Readings
    • 1 Plugin
Show info about module content

1 Videos

  • What can you find out from market research?

3 Readings

  • Using existing market and industry information
  • Conducting your specialist research
  • Finding your sample group

Lesson 4: Test

    • 1 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • How can testing solve problems?

1 Videos

  • Do you need to prototype?

2 Readings

  • Testing your product or service
  • Exercise 3: Do you need concept-testing?

Lesson 5: Launch

    • 1 Readings
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1 Readings

  • Exercise 4: Your Launch Program

Lesson 6: Next steps

    • 2 Readings
    • 1 Assignment
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1 Assignment

  • End of course assessment

2 Readings

  • Congratulations (Locked step)
  • Progressing to the next course in 10,000 Women

Auto Summary

Innovation Strategy with Goldman Sachs 10,000 Women is a foundational Business & Management course designed for entrepreneurs aiming to launch new products or services. Guided by practical insights, learners will explore market research, prototyping, and market testing. This elective is part of the Goldman Sachs 10,000 Women collection, offering flexible online learning tailored to business growth needs. The course spans 180 minutes and is available through Coursera with Starter and Professional subscription options. Ideal for those ready to elevate their business.

Vita Kadile
Instructors

Vita Kadile

Goldman Sachs 10,000 Women
Instructors

Goldman Sachs 10,000 Women