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International Business and Culture
  • Level Foundation
  • Duration 12 hours
  • Course by University of Colorado Boulder
  • Offered by

About

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

Modules

International Business and Culture

    • 8 Videos
    • 2 Readings
    • 2 Discussion
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2 Discussions

  • Introduce Yourself!
  • A Country's Culture

8 Videos

  • Your Instructor
  • Introduction to International Business and Culture
  • Culture Defined
  • Language
  • Communication
  • Religion
  • Social Organization
  • History

2 Readings

  • What is Culture?
  • Supplements

Cultural Dimensions

    • 8 Videos
    • 2 Readings
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8 Videos

  • Hofstede's Dimensions
  • Individualism
  • Power Distance
  • Competitiveness
  • Uncertainty Avoidance
  • Long Term Orientation
  • Indulgence
  • Applications

2 Readings

  • How to Describe Culture
  • Supplements

Module 1 Assessment — Managing Culture

    • 1 Assignment
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1 Assignment

  • Module 1 Assessment — Managing Culture

Organizational Structures

    • 2 Videos
    • 2 Readings
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2 Videos

  • Organizational Strategies
  • Organizational Design

2 Readings

  • International Organizational Strategies
  • International Organizational Design

International Human Resource Management

    • 3 Videos
    • 3 Readings
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3 Videos

  • International Human Resource Management
  • International Staffing Models
  • National Labor Laws and Regulations

3 Readings

  • Changing Role of International Human Resource Managers
  • Effective International Selection
  • Supplements

Module 2 Assessment — Managing Human Resources

    • 1 Assignment
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1 Assignment

  • Module 2 Assessment — Managing Human Resources

Global Marketing Strategy

    • 4 Videos
    • 2 Readings
    • 1 Discussion
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1 Discussions

  • Marketing & Culture

4 Videos

  • International Marketing Overview
  • International Marketing 3C's
  • International Marketing Segmentation
  • International Marketing Strategies

2 Readings

  • International Product Differentiation
  • Local vs Global Product Branding

Global Marketing Mix

    • 6 Videos
    • 1 Readings
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6 Videos

  • International 4Ps Introduction
  • International 4P - Product
  • International 4P - Promotion
  • International Marketing Mix
  • International 4P - Price
  • International 4P - Place

1 Readings

  • The International 4P’s Marketing Mix

Module 3 Assessment — Global Marketing

    • 1 Assignment
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1 Assignment

  • Module 3 Assessment — Global Marketing

International B2B Marketing

    • 3 Videos
    • 3 Readings
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3 Videos

  • B2B Marketing
  • B2B SAVE Model
  • B2B International Success

3 Readings

  • B2B versus B2C Global Marketing
  • The SAVE B2B Marketing Model
  • Supplements

Module 4 Assessment — B2B Marketing

    • 1 Assignment
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1 Assignment

  • Module 4 Assessment — B2B Marketing

Final Assessment: Managing Culture: HRM and Marketing

    • 1 Assignment
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1 Assignment

  • Managing Culture: HRM and Marketing

Auto Summary

Unlock the complexities of global business with the "International Business and Culture" course. Guided by Coursera, this foundational course delves into how national cultures impact international HR management and marketing. Over 720 minutes, learners explore cultural determinants, organizational structures, and the unique challenges of managing a diverse workforce and marketing internationally. Ideal for business and management enthusiasts, subscribe to the Starter plan and gain essential insights for thriving in the global market.

Stephen R. Lawrence
Instructor

Stephen R. Lawrence