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International Business Environment
  • Level Foundation
  • Duration 10 hours
  • Course by University of London
  • Offered by

About

This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

Modules

Welcome to the Course!

    • 1 Videos
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1 Videos

  • Welcome to International Business Environment

First Ideas

    • 8 Videos
    • 4 Readings
    • 1 Discussion
    • 1 PeerReview
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1 Peer Review

  • IKEA Case Study- Adapting strategies to meet local needs in China

1 Discussions

  • United Airlines Case Study

8 Videos

  • 1.1 Introduction
  • 1.3 Intermission
  • 1.4 International Contexts
  • 1.5- Factors Driving Moves To Global Strategies
  • 1.6- Globalization and Internationalization
  • 1.7 Five Dimensions of Culture
  • 1.8 Hofstede's comparison of National Cultures
  • 1.10- Summary

4 Readings

  • 1.2- The Tasks of Managing
  • 1.5- Factors Driving Moves To Global Strategies
  • 1.8- Hofstede's Comparison of National Cultures
  • 1.9 - National Cultures

Analysing the External Environment

    • 5 Videos
    • 2 Readings
    • 1 Discussion
    • 2 PeerReview
    • 1 Assignment
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1 Assignment

  • Quiz: PEST and PESTLE

2 Peer Review

  • SWOT Analysis
  • Peer Review: Harrods

1 Discussions

  • International Business in Action

5 Videos

  • 2.1 Analysing the External Environment- Introduction
  • 2.2 PESTLE Analysis
  • 2.2 PESTLE analysis case study
  • 2.3 SWOT Matrix ABC
  • 2.4 The Importance of Thorough Analysis

2 Readings

  • PEST and PESTLE Analysis
  • SWOT Analysis

Analysing the Immediate Competitive Environment

    • 4 Videos
    • 3 Readings
    • 2 Discussion
    • 2 Assignment
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2 Assignment

  • Quiz: Product Life Cycle
  • Quiz: Boston Box Matrix

2 Discussions

  • Discussion: Product Life Cycle and Boston Box
  • Bringing Ansoff's Matrix Theory to Life

4 Videos

  • 3.1 Analyzing the Near Environment
  • 3.2 Boston Box Review
  • 3.3 Ansoff's Growth Matrix
  • 3.4 Reinforcing Key Elements

3 Readings

  • Product Life Cycle Stages
  • Boston Box Matrix
  • Ansoff Matrix

Analysing the Wider Competitive Environment

    • 5 Videos
    • 3 Readings
    • 2 Discussion
    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • 4.9 Quiz

1 Peer Review

  • 4.6 Case Study- Rolls-Royce

2 Discussions

  • 4.5 Reflective Activity
  • 4.10- Is Porter's Five Forces Still Valid in Some Industries?

5 Videos

  • 4.1- Introduction
  • 4.2 Porter's Five Forces
  • 4.2 Porter's Five Forces continued
  • 4.7 Competitive Strategy
  • 4.11- Summary

3 Readings

  • 4.3 Porter's Five Forces
  • 4.4 Harvard Business Review | Porters Five Forces
  • 4.8 Reading- Porter's Five Forces

Auto Summary

Enhance your understanding of the global business landscape with the "International Business Environment" course. Led by the University of London, this foundational course delves into essential analysis methods like PESTLE, SWOT, and Porter’s Five Forces. Engage in discussion forums, case studies, and quizzes to deepen your knowledge. Ideal for those aiming for a Global MBA or early career professionals. Available on Coursera with Starter and Professional subscription options. Endorsed by CMI.

Dr Alan Parkinson
Instructor

Dr Alan Parkinson