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Intro to Strategic Management for Healthcare Organizations
  • Level Foundation
  • Duration 13 hours
  • Course by Northeastern University
  • Offered by

About

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. In this course, you will have an opportunity to explore general business strategy concepts as they relate to the healthcare industry. You will also examine how strategic decisions are made within organizations. After an introduction to the different levels of strategy, through examples, you will look at each level in greater detail. You will also have the opportunity to conduct an external evaluation that explores market, environment, customer, and competitor analyses.

Modules

Getting Started

    • 3 Videos
    • 3 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Meet Your Fellow Learners

3 Videos

  • Course Introduction
  • Meet Your Faculty: Paul Levy
  • Meet Your Faculty: John Friar

3 Readings

  • Welcome to the Intro to Strategic Management for Healthcare Organizations
  • Syllabus- Intro to Strategic Management for Healthcare Organizations
  • Academic Integrity

Module 1 Overview

    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Communicating Strategic Plans Within an Organization

1 Readings

  • Module 1 Overview

Lesson 1 - What is Strategy?

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • What is Strategy?

1 Readings

  • Lesson Resource

Lesson 2 - Strategy as a Process

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Strategy as a Process

2 Readings

  • Introduction: Strategy as a Process
  • Lesson Resources

Lesson 3 - Corporate Strategy

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

2 Videos

  • Corporate Strategy Components
  • Corporate Strategy Processes

1 Readings

  • Lesson Resource

Module 1 Assessment

    • 1 Assignment
Show info about module content

1 Assignment

  • Module 1 Quiz

Module 1 Honors - Nonprofits

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • What is Different About Nonprofits?

1 Readings

  • Lesson Resource

Module 2 Overview

    • 1 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Market Analysis of an Oncology Clinic

1 Readings

  • Module 2 Overview

Lesson 1 - What is Business Strategy?

    • 1 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Business Strategy

Lesson 2 - Identifying and Analyzing Competition

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Competitor Analysis

1 Readings

  • Lesson Resource

Lesson 3 - Markets and Competitive Strategy

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

2 Videos

  • Markets and Competitive Strategy
  • Different Lenses to Markets and Competitors

Module 2 Wrap-Up

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 2 Quiz

1 Readings

  • Peer Review Project: Environmental Analysis and the VRIO Framework

Module 3 Overview

    • 1 Readings
Show info about module content

1 Readings

  • Module 3 Overview

Lesson 1 - Environmental Analysis

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Environmental Analysis

1 Readings

  • Lesson Resource

Lesson 2 - Factors to Consider in Conducting Analyses

    • 3 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

3 Videos

  • Determinants of Healthcare Cost Increases
  • Implications for U.S Healthcare Providers
  • Impact of Drug Development on Healthcare Institutions

2 Readings

  • Environmental Factors Influencing Healthcare Costs
  • Lesson Resources

Lesson 3 - Customer Analysis

    • 3 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

3 Videos

  • Customer Analysis
  • Healthcare Consumers
  • Positioning and Branding

1 Readings

  • Lesson Resources

Module 3 Wrap Up

    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 3 Quiz

1 Readings

  • Summary of External Analysis

Module 3 Honors

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Market Analysis

2 Readings

  • Lesson Resources
  • Lesson Resources

Module 4 Overview

    • 1 Readings
Show info about module content

1 Readings

  • Module 4 Overview

Lesson 1: Internal Analysis

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Internal Analysis

1 Readings

  • Lesson Resources

Lesson 2 - The VRIO Framework

    • 1 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

1 Videos

  • Assessment in Internal Analysis

1 Readings

  • Lesson Resource

Lesson 3 - Financial Analysis

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Check Your Knowledge

2 Videos

  • Managing the Service Portfolio
  • Using The Correct Metrics

1 Readings

  • Financial Analysis

Module 4 Assessment

    • 1 Readings
    • 1 PeerReview
    • 1 Assignment
Show info about module content

1 Assignment

  • Module 4 Quiz

1 Peer Review

  • Environmental Analysis and the VRIO Framework

1 Readings

  • Congratulations

Auto Summary

Unlock the intricacies of strategic management tailored specifically for the healthcare sector with the "Intro to Strategic Management for Healthcare Organizations" course. Designed for current healthcare professionals such as providers, payers, and administrators, as well as those considering a career transition into this dynamic field, this course delves into essential business strategy concepts within the context of healthcare. Led by Coursera, this foundational course spans 780 minutes of in-depth content, providing a comprehensive exploration of strategic decision-making processes in healthcare organizations. You'll start with an overview of various strategy levels and then dive deeper into each through illustrative examples. Key components include conducting external evaluations that cover market, environment, customer, and competitor analyses. Flexible subscription options like Starter and Professional ensure that you can tailor your learning experience to your personal and professional needs. Whether you're looking to enhance your strategic acumen or pivot to a new role within the healthcare industry, this course offers the insights and practical knowledge to help you succeed. Join today and take the first step towards mastering strategic management in healthcare.

Paul Levy
Instructors

Paul Levy

John Friar
Instructors

John Friar