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Introduction to Business Analytics: Communicating with Data
  • Level Professional
  • Duration 16 hours
  • Course by University of Illinois Urbana-Champaign
  • Offered by

About

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

Modules

About the Course

    • 1 Videos
    • 5 Readings
    • 1 Quiz
    • 1 Plugin
Show info about module content

1 Videos

  • Meet Professor Kevin Hartman

5 Readings

  • Syllabus
  • Glossary
  • Brand Descriptions
  • About the Discussion Forums
  • Online Education at Gies College of Business

1 Quiz

  • Orientation Quiz

About Your Classmates

    • 1 Readings
    • 1 Discussion
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1 Discussions

  • Getting to Know Your Classmates

1 Readings

  • Update Your Profile

Module 1 Overview

    • 2 Readings
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2 Readings

  • Module 1 Overview
  • Module 1 Readings

Module 1 Lectures

    • 6 Videos
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6 Videos

  • Welcome to Introduction to Business Analytics: Communicating with Data
  • Module 1 Overview
  • Lecture 1-1: Studying The History of Dataviz
  • Lecture 1-2: Understanding Today's Dataviz Tools
  • Lecture 1-3: Making Connections With Visuals
  • Lecture 1-4: Evaluating The Effectiveness Of Dataviz

Module 1 Graded Activities

    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Pictures You See with Your Brain: Quiz

1 Peer Review

  • Pictures You See with Your Brain: Assignment

Module 2 Overview

    • 2 Readings
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2 Readings

  • Module 2 Overview
  • Module 2 Readings

Module 2 Lectures

    • 5 Videos
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5 Videos

  • Module 2 Overview
  • Lecture 2-1: Understanding The Growth Of Data
  • Lecture 2-2: Evaluating Methods Of Data Access
  • Lecture 2-3: Focusing Your Communication Journey
  • Lecture 2-4: Planning Your Data Story

Module 2 Graded Activities

    • 1 Assignment
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1 Assignment

  • Working Fast and Thinking Slow: Quiz

Honors Track

    • 1 PeerReview
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1 Peer Review

  • Honors Assignment 1

Module 3 Overview

    • 2 Readings
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2 Readings

  • Module 3 Overview
  • Module 3 Readings

Module 3 Lectures

    • 5 Videos
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5 Videos

  • Module 3 Overview
  • Lecture 3-1: Finding Patterns In Data
  • Lecture 3-2: Being Planful When Creating Dataviz
  • Lecture 3-3: Understanding The Components of Visual Form
  • Lecture 3-4: Enriching Content Through Connection

Module 3 Graded Activities

    • 1 PeerReview
    • 1 Assignment
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1 Assignment

  • Finding Your Data Story: Quiz

1 Peer Review

  • Finding Your Data Story: Peer Review Assignment

Module 4 Overview

    • 2 Readings
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2 Readings

  • Module 4 Overview
  • Module 4 Readings

Module 4 Lectures

    • 5 Videos
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5 Videos

  • Module 4 Overview
  • Lecture 4-1: Creating Inviting Dataviz
  • Lecture 4-2: Bringing Sophistication To Charts
  • Lecture 4-3: Improving Chart Legibility
  • Lecture 4-4: Presenting Dataviz With Impact

Module 4 Graded Activities

    • 1 Quiz
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1 Quiz

  • Getting Your Story Across: Quiz

Course Wrap-up

    • 1 Videos
    • 2 Readings
    • 1 Plugin
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1 Videos

  • Learn on Your Terms

2 Readings

  • Congratulations on completing the course!
  • Get Your Course Certificate

Honors Track

    • 1 PeerReview
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1 Peer Review

  • Honors Assignment 2

Auto Summary

Discover the art and science of business analytics with "Introduction to Business Analytics: Communicating with Data." This professional-level course, offered by Coursera, empowers managers to apply data analytics to real-world challenges. Learn to select the right tools, collect and analyze data, and make informed decisions. With a duration of 960 minutes, flexible subscription options are available, including Starter, Professional, and Paid plans. Perfect for business professionals seeking to harness the power of data in their organizations.

Kevin Hartman
Instructors

Kevin Hartman

Unnati Narang
Instructors

Unnati Narang