- Level Foundation
- Ratings
- Duration 18 hours
- Course by The University of Wisconsin-Madison
- Total students 584 enrolled
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Offered by
About
The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as:
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Identifying digital asset management role in institutions
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Defining standards and tools used in digital asset management
Build your fundamentals of digital assets and digital asset management through this introductory course.
What you will learn
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What is Digital Asset Management
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What is a Digital Asset
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Understanding your Organization’s Digital Assets and their lifecycle
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Using Workflows in a Digital Asset Management System
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Understanding User Needs in your organization
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Making the case for DAM: Return on Investment
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Options for DAM software
Skills you learn
Auto Summary
Discover the essentials of Digital Asset Management (DAM) in this foundational course by edX. Covering DAM systems, platforms, organizational integration, and automation, this 18-hour course delves into workflows and user experience needs. Ideal for business and management professionals, it offers Professional and Starter subscription options.

Bronwen Masemann