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Introduction to Digital Transformation Part 1
  • Level Foundation
  • Duration 4 hours
  • Course by University of Virginia Darden School Foundation
  • Offered by

About

This course was designed to introduce the key components of digital transformation so you can understand the drivers and economics of innovation and technological change to create competitive advantage in your own industry. You'll learn the business value of data and how the exponential growth in core technologies such as artificial intelligence and autonomy are impacting the nature of competition. You will also develop an understanding of the “digital transformation stack” - infrastructure, technology, business functions, and strategy -- and use the framework to map an approach to transforming your business. This course is idea for anyone whose industry is undergoing a digital transformation and for those who want a deeper understanding of digital transformation so they have the foundational knowledge to help lead digital transformation.

Modules

The Digital Revolution

    • 10 Videos
    • 1 Assignment
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1 Assignment

  • The Digital Revolution

10 Videos

  • The Digital Revolution
  • Rise of the Digital Age
  • Exponential Evolution of Technology
  • Competing on Technology
  • Changing Basis of Competition
  • Deconstructing the Value Chain
  • Digital Transformation at Pitney Bowes
  • Interview with Marc Lautenbach
  • Interview with Lila Snyder
  • Key Takeaways - Digital Revolution

The Economics of Digital Disruption

    • 10 Videos
    • 1 Assignment
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1 Assignment

  • The Economics of Digital Disruption

10 Videos

  • Introduction - Economics of Digital Disruption
  • A Historical Perspective
  • Disruption Is Not New
  • The Five Domains of Digital Transformation
  • Environmental Analysis and the Competitive Life Cycle
  • The Competitive Life Cycle in Detail
  • The Liability of Incumbency
  • The Economics of Innovation
  • A Portfolio View
  • Key Takeaways - Economics of Digital Disruption

The Path to Digitization

    • 8 Videos
    • 1 Assignment
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1 Assignment

  • The Path to Digitization

8 Videos

  • Introduction - The Path to Digitization
  • Mapping Your Digital Transformation
  • Improving Judgment
  • Creating Value
  • Leveraging Ecosystems
  • Driving Growth
  • Starbuck's Digital Transformation
  • Key Takeaways - Path to Digitization

Learning At Darden - The Case Method

    • 1 Readings
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1 Readings

  • Waymo Case Study

Auto Summary

Explore the fundamentals of digital transformation with this comprehensive course, focusing on innovation, technology, and competitive advantage. Designed for professionals in evolving industries, it covers the digital transformation stack and strategic mapping. Led by Coursera, this 240-minute foundational course offers Starter and Professional subscription options.

Rajkumar Venkatesan
Instructors

Rajkumar Venkatesan

Yael Grushka-Cockayne
Instructors

Yael Grushka-Cockayne

Michael Lenox
Instructors

Michael Lenox