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竞争策略（中文版）
  • Level Foundation
  • Course by Ludwig-Maximilians-Universität München (LMU)
  • Offered by

About

This is a Chinese version of Competitive Strategy. You can find the original course in English from our course catalog. 此版本是Coursera首次尝试推出的中文翻译版。课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。 在本课程（共六个模块）中，你将了解企业在战略决策相互依存的情况下如何行事。例如，你的行动会如何影响竞争对手的利润，反之亦然。我们将会借助博弈论的基本工具分析企业如何选择策略以获得竞争优势。

Modules

简介：欢迎学习竞争策略 Welcome to Competitive Strategy

    • 1 Videos
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1 Videos

  • 简介 Introduction

同时博弈 Simultaneous Games

    • 4 Videos
    • 1 Assignment
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1 Assignment

  • 测验：同时博弈 Simultaneous Games

4 Videos

  • 博弈设定 Game Setting
  • 消除劣势策略 Eliminating Dominated Strategies
  • 纳什均衡 Nash Equilibrium
  • 囚徒困境 Prisoners' Dilemma

序贯博弈 Sequential Games

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • 测验：序贯博弈 Sequential Games

3 Videos

  • 博弈设定 Game Setting
  • 逆向归纳法 Backward Induction
  • 可信威胁 Credible Threats

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：关注你的竞争对手 Take Care of Your Competitors

1 Videos

  • 小结 Wrap Up

简介：企业为何要合作 Why Firms Work Together

    • 1 Videos
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1 Videos

  • 简介 Introduction

合作的原因 Reasons for Cooperation

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：合作的原因 Reasons for Cooperation

1 Videos

  • 合作的原因 Reasons for Cooperation

重复博弈 I：有限次重复 Repeated Games I: Finite Repetition

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：有限次重复 Finite Repetition

2 Videos

  • 有限次重复 Finite Repetition
  • 逆向归纳法 Backward Induction

重复博弈 II：无限次重复 Repeated Games II: Infinite Repetition

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：无限次重复 Infinite Repetition

2 Videos

  • 无限次重复 Infinite Repetition
  • 影响合作的因素 Factors Influencing Cooperation

承诺 Commitment

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：承诺 Commitment

2 Videos

  • 积极承诺 Aggressive Commitment
  • 合作承诺 Cooperative Commitment

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：企业为何要合作 Why Firms Work Together

1 Videos

  • 小结 Wrap Up

简介：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

    • 1 Videos
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1 Videos

  • 简介 Introduction

互补产品：示例和定义 Complements: Examples and Definition

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：互补产品 Complements

1 Videos

  • 互补产品：示例和定义 Complements: Examples and Definitions

互补产品策略 Strategies for Complements

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：互补产品策略 Strategies for Complements

2 Videos

  • 通用策略 Generic Strategies
  • 正外部性 Positive Externalities

互补产品和合作 Complements and Cooperation

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：互补产品和合作 Complements and Cooperation

2 Videos

  • 示例 Examples
  • 战略合作伙伴关系 Strategic Partnerships

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：互补产品和战略合作伙伴关系 Complementary Products and Strategic Partnerships

1 Videos

  • 小结 Wrap Up

简介：进入新市场 Entering a New Market

    • 1 Videos
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1 Videos

  • 简介 Introduction

市场选择 Choice of Market

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • 测验：市场选择和进入壁垒 Market Choice and Entry Barriers

3 Videos

  • 市场吸引力 Market Attractiveness
  • 结构性进入壁垒 Structural Entry Barriers
  • 战略性进入壁垒 Strategic Entry Barriers

进入策略 Entry Strategies

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：进入策略 Entry Strategies

2 Videos

  • 承诺 / 价值链重构 Commitment/Value Chain Reconfiguration
  • 柔道战略 / 利基市场 Judo Economics/Niche Market

进入遏制 Entry Deterrence

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • 测验：进入遏制 Entry Deterrence

3 Videos

  • 结构性进入壁垒 / 承诺 Structural Entry Barriers/Commitment
  • 限制性定价 / 掠夺性定价 Limit Pricing/Predatory Pricing
  • 先占策略 Pre-Emption

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：进入新市场 Entering a New Market

1 Videos

  • 小结 Wrap Up

简介：为何要关注研发 Why Worry About Research and Development

    • 1 Videos
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1 Videos

  • 简介 Introduction

研发和创新 R & D and Innovation

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：研发和创新 R & D and Innovation

2 Videos

  • 研发的不同阶段 Stages of R&D
  • 创新的不同类型 Types of Innovation

创新的激励 Incentives to Innovate

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • 测验：创新的激励 Incentives to Innovate

3 Videos

  • 竞争性市场 Competitive Market
  • 垄断者 Monopolist
  • 垄断者对新入者的威胁 Monopolist with Threat of Entry

创新和竞争 Innovation & Competition

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：创新和竞争 Innovation & Competition

2 Videos

  • 在竞争中创新 Innovation under Competition
  • 沉睡专利 Sleeping Patents

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：为何要关注研发 Why Worry About Research and Development

1 Videos

  • 小结 Wrap Up

简介：合理设计产品 Designing Products Wisely

    • 1 Videos
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1 Videos

  • 简介 Introduction

伯特兰德悖论 Bertrand Paradox

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：伯特兰德悖论 Bertrand Paradox

2 Videos

  • 理论模型 Theoretical Model
  • 调整模型假设 Adjusting Model Assumptions

产品差异化 Product Differentiation

    • 3 Videos
    • 1 Assignment
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1 Assignment

  • 测验：产品差异化 Product Differentiation

3 Videos

  • 简介 Introduction
  • 水平差异化 Horizontal Differentiation
  • 垂直差异化 Vertical Differentiation

定价和产品决策 Pricing and Product Decisions

    • 2 Videos
    • 1 Assignment
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1 Assignment

  • 测验：定价和产品决策 Pricing and Product Decisions

2 Videos

  • 通用战略 Generic Strategies
  • 进退两难 Stuck in the Middle

小结 Wrap Up

    • 1 Videos
    • 1 Assignment
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1 Assignment

  • 测验：合理设计产品 Designing Products Wisely

1 Videos

  • 小结 Wrap Up

最终测验 Final Exam

    • 1 Assignment
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1 Assignment

  • 测验：最终测验 Final-Exam

Auto Summary

Discover the Chinese version of Competitive Strategy, designed for business and management enthusiasts. Guided by Coursera, this foundational course spans six modules, equipped with subtitled English videos, fully translated pages, and quizzes. Dive into strategic decision-making using game theory to understand and influence competitors' actions. Ideal for beginners, the course offers a starter subscription and Chinese support for an enriching learning experience.

Tobias Kretschmer
Instructor

Tobias Kretschmer