Monthly Subscription Starting at AED 99 + VAT

Level Foundation
Duration 4 hours
Course by Northwestern University
Offered by

About

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Modules

Leadership Lessons From Great Brands

6 Videos

3 Readings

Show info about module content

6 Videos

Introduction to Course 2 with Dean Blount
Introduction to Module 1
What Makes Brands Great
The Branding-You Audit
Branding-You Insight
Goals

3 Readings

Pre-Course Survey
Meet Your Professors
Course Grading & Logistics

The Art of Leadership Storytelling Made Simple

5 Videos

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5 Videos

Introduction to Module 2
The Power of Storytelling
It All Starts with the Audience
The Structure of a Great Story – Visual Mind Mapping
Visual Narrative Mapping Applied

Storytelling in Crisis: The Ultimate Marketing Event

5 Videos

Show info about module content

5 Videos

Introduction to Module 3
Crisis Response: Maximum Exposure, Minimum Delay
Critical Audiences: Know who they are and how to reach them ... in a hurry
The Rules of Crisis Media Engagement: "The network is calling. Now what?"
Planning for the Unplanned: Know what to do ... and be ready to do it

Leadership Storytelling and Innovation

6 Videos

2 Readings

1 PeerReview

Show info about module content

1 Peer Review

Building Your Leadership Capacity

6 Videos

Introduction to Module 4
Leadership Storytelling and Innovation 1
Innovation and Storytelling Round Table: What is innovation and the leader’s role
Innovation and Storytelling Round Table 2: Practical Examples
Leadership Storytelling and Innovation 2
Conclusion of Course 2 with Dean Blount

2 Readings

Post-Course Survey
Optional Readings

Auto Summary

Unlock your leadership potential with "Leadership Communication for Maximum Impact: Storytelling." This foundational course in Business & Management, led by Coursera, focuses on enhancing your storytelling skills to inspire, engage, and grow your impact. Over 240 minutes, you'll learn to craft authentic narratives, manage crises, and communicate innovation. Perfect for aspiring leaders, subscribe with the Starter plan and elevate your personal branding and communication prowess today!