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Legal Tech & Startups
  • Level Professional
  • Duration 13 hours
  • Course by IE Business School
  • Offered by

About

LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business. In the course, Marti explains the key market trends that you will encounter and will provide you with a handy practical toolbox. The course features interviews with industry professionals as well as very motivating and interesting lectures that will help you open your mind and better understand everything in the course. Be part of this disruption that technology is having in the legal sector and join Professor Marti during this exciting new course.

Modules

Introduction

    • 4 Videos
    • 2 Readings
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4 Videos

  • Course overview
  • Disrupting the legal sector with technology
  • Legal Startup
  • Interview: Dan Martin Katz - Professor Chicago-Kent College of Law

2 Readings

  • "A revolution in legal services"
  • "Artificial intelligence disrupting the business of law"

Legal Tech Business

    • 5 Videos
    • 1 Discussion
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1 Discussions

  • Reading and arguing

5 Videos

  • Principal Legal Tech business areas – Market Place and Practice Management
  • Principal Legal Tech business areas – Documents and Case Management
  • Principal Legal Tech business areas – Legal Research and Online Lawyers
  • Most relevant companies in online tech
  • Innovation and legal education with Javier de Cendra

First Steps

    • 3 Videos
    • 1 Readings
    • 1 Assignment
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1 Assignment

  • Let´s make sure you got it right!

3 Videos

  • Be an entrepreneur
  • Starting a business
  • Glossary and basic concepts

1 Readings

  • Important concepts

Your Business Idea

    • 6 Videos
    • 3 Readings
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6 Videos

  • The idea
  • Where do good ideas come from?
  • Share your idea
  • A good business idea
  • The business model
  • Protect your idea

3 Readings

  • "How to Get Startup Ideas"
  • The idea maze
  • "Fear of bad ideas"

New opportunities

    • 8 Videos
    • 2 Readings
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8 Videos

  • Introduction
  • Big data and legal
  • Blockchain and legal
  • Bots and legal
  • Machine learning and legal
  • Virtual reality and legal
  • New professionals with Javier de Cendra
  • Interview: Daniel Lewis - Ravel Law CEO & Co-founder

2 Readings

  • "How Big Data Is Disrupting Law Firms And The Legal Profession"
  • "A Guide to Four Technologies Disrupting Legal Tech"

Business Model Canvas

    • 3 Videos
    • 1 PeerReview
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1 Peer Review

  • Practice for the Business Model Canvas

3 Videos

  • Business Model Canvas – Infrastructure and Offering
  • Business Model Canvas – Customers
  • Business Model Canvas - Finances

Examples

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Let´s make sure you got it right!

1 Discussions

  • Reading and arguing

1 Videos

  • LegalZoom and Rocket Lawyer

2 Readings

  • "Create products that people love by validating your idea first"
  • "There's always time to launch your dream"

Execution

    • 9 Videos
    • 8 Readings
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9 Videos

  • Introduction
  • What resources do you need?
  • Do you really need a “Business Plan”?
  • How to finance your project?
  • Building your core team
  • Professional skills for lawyers with Javier de Cendra
  • Hiring “attractive” employees
  • MVP
  • Agile management

8 Readings

  • "Writing a Business Plan"
  • Why a startup's initial business plan doesn't matter that much
  • "16 Common Questions About Fundraising"
  • "Fundraising Mistakes Founders Make"
  • "How to Hire Great People"
  • "Minimum Viable Product: a guide"
  • Product Hunt Began as an Email List
  • "DIY vs Delegate"

Tools: do not lose time

    • 8 Videos
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8 Videos

  • Introduction
  • Email, docs and collaborations
  • Build a web page
  • Build an ecommerce website
  • Big data and Machine Learning for Legal Tech
  • Blockchain
  • Work tools
  • Dashboards

Readings, forum and quiz

    • 2 Readings
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Let´s make sure you got it right!

1 Discussions

  • Reading and arguing

2 Readings

  • "The Hacker's Guide to Investors"
  • "How to Ruin Your Company with One Bad Process"

Marketing

    • 7 Videos
    • 2 Readings
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7 Videos

  • Introduction
  • Online marketing
  • Online marketing tools
  • Offline marketing
  • Social marketing
  • Inbound marketing
  • CRM

2 Readings

  • "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy"
  • "How to create a profitable Freemium startup"

Growth hacking

    • 2 Videos
    • 5 Readings
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2 Videos

  • What is “Growth hacking”?
  • Social marketing growth: Dropbox, Paypal and Hotmail

5 Readings

  • "What are the best books or web resources on Growth Hacking and User Acquisition?"
  • "Why the Lean Start-Up Changes Everything"
  • "The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them"
  • "4 Growth Hacking Strategies That Work Like Magic"
  • "20 Growth-Hacking Strategists You Should Follow In 2016"

Metrics

    • 4 Videos
    • 2 Readings
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4 Videos

  • Data driven companies concept
  • KPI´s
  • Lean startup model
  • A/B testing

2 Readings

  • "Vanity Metrics vs. Actionable Metrics"
  • "Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies"

Conclusion

    • 1 Videos
    • 1 Discussion
    • 1 Assignment
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1 Assignment

  • Let´s make sure you got it right!

1 Discussions

  • Reading and arguing

1 Videos

  • Wrap up with Javier de Cendra

Auto Summary

Dive into the transformative world of LegalTech with the "Legal Tech & Startups" course, tailored for business and management enthusiasts. Guided by the expert insights of IE professor Marti Manent, this course delves into the technological disruption reshaping the traditionally conservative legal sector. Throughout the engaging sessions, you'll explore key market trends and gain a practical toolbox essential for launching and scaling an online business. The course stands out with its combination of insightful lectures and interviews with industry professionals, designed to broaden your perspective and deepen your understanding of the evolving legal landscape. Spanning 780 minutes, this professional-level course is available on Coursera with flexible subscription options, including Starter and Professional plans. Whether you're a budding entrepreneur or a seasoned professional looking to stay ahead in the legal tech domain, this course offers the knowledge and inspiration you need to be part of this exciting revolution. Join Professor Marti Manent and embrace the future of the legal sector today.

Marti Manent
Instructor

Marti Manent