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Leveraging Design Methods to Identify Business Opportunities
  • Level Professional
  • Duration 21 hours
  • Course by Parsons School of Design, The New School
  • Offered by

About

This exciting online course helps you understand design methods and how to use them to identify business opportunities. It starts by focusing on the importance of design in a changing world by examining VUCA (volatility, uncertainty, complexity, and ambiguity) and the 4Cs (critical thinking, communication, collaboration, and creativity). It then delves into the ways opportunities for design are growing in emerging markets and the need for designers to practice their craft as artisans. This includes exploration of the Empathy and Excellence framework. After covering these foundational concepts, the course examines the Double Diamond methodology in detail. It concludes by exploring ways to validate an opportunity by assessing risk versus value and testing your thinking with a canvas. To succeed in this specialization, you should be a professional with at least two to three years of experience in an organizational setting. Experience in a design role or working with designers is helpful. By the end of this course, you will be able to: - Understand the importance of design and the responsibilities of designers - Examine the expanding role of design and the tools helping it grow - Analyze how design frameworks can help you find opportunities and frame problem statements - Assess opportunities, experiences, and the use of a canvas

Modules

Welcome

    • 1 Videos
    • 4 Readings
    • 1 Discussion
Show info about module content

1 Discussions

  • Introductions

1 Videos

  • Welcome

4 Readings

  • Welcome to the Course
  • Meet Your Faculty
  • Course Methodology and Assessment
  • Key Terms and Concepts

The Importance of Design in a Changing World

    • 2 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: The Importance of Design in a Changing World

2 Videos

  • The Constant Need for Design and Redesign
  • Guest Speaker Interview: Nicole Cacal

2 Readings

  • Design as an Essential Toolkit for Innovation
  • Design and Innovation

Embracing Ambiguity

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Embracing Ambiguity

1 Discussions

  • The Good, the Bad, and the Ugly of Innovation

1 Videos

  • The Responsibility of Designers: A Closer Look at Design Ethics

2 Readings

  • Design and Making Sense of VUCA
  • Ethics of Design

Building Stuff People Don't Want is Easy

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Building Stuff People Don't Want is Easy
  • Summative Quiz: Creative Problem Solving: Using Design as a Toolkit

1 Discussions

  • The Art and Science of Design

1 Videos

  • The Art Versus the Science of Design

2 Readings

  • Going Beyond the Basics: Education and the Four C's
  • The Four C's

Design's Opportunity is Expanding

    • 3 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Design's Opportunity is Expanding

3 Videos

  • Introduction to Calling Skilled Practitioners: The Need as Opportunity Space Grows
  • Case Studies: How Design is Expanding in Emerging Markets
  • Guest Speaker Interview: Emiliano Chinchelli

2 Readings

  • The Opportunity Space for Design is Expanding
  • Emerging Opportunities in Design

Design's Problem: Tools But Not Enough Artisans

    • 1 Videos
    • 2 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Design's Problem: Tools But Not Enough Artisans

1 Videos

  • The Challenge in Design: Too Many Tools But Not Enough Artisans

2 Readings

  • Design Methodologies Available in the Market
  • Design Methods and Tools

Design Framework to Help Navigate the Future

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Design Framework to Help Navigate the Future
  • Summative Quiz: Calling Skilled Practitioners: The Need as Opportunity Space Grows

1 Discussions

  • Crafting Artisans

1 Videos

  • The Building Blocks of Empathy and Excellence

1 Readings

  • The Empathy and Excellence Approach

Double Diamond: Discover

    • 2 Videos
    • 1 Readings
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Double Diamond: Discover

2 Videos

  • Introduction to Unpacking the Double Diamond Method
  • Double Diamond Phase 1: Discover

1 Readings

  • Defining the Double Diamond Method

Double Diamond: Define and Develop

    • 2 Videos
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Double Diamond: Define and Develop

2 Videos

  • Double Diamond Phase 2: Define
  • Double Diamond Phase 3: Develop

Double Diamond: Deliver

    • 1 Videos
    • 1 Readings
    • 1 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: Double Diamond: Deliver
  • Summative Quiz: Unpacking the Double Diamond Method

1 Discussions

  • Thinking about Design through the Double Diamond

1 Videos

  • Double Diamond Phase 4: Deliver

1 Readings

  • Double Diamond: The Full Picture

Risk versus Value Matrix

    • 2 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Risk versus Value Matrix

1 Discussions

  • Risk Mitigation

2 Videos

  • Introduction to Validating an Opportunity
  • Risk, Value, and the Portfolio Selection Process

2 Readings

  • How to Assess Market Size
  • Value and Risk Testing

Testing Your Thinking with a Canvas

    • 1 Videos
    • 2 Readings
    • 1 Discussion
    • 1 Assignment
Show info about module content

1 Assignment

  • Formative Quiz: Testing Your Thinking with a Canvas

1 Discussions

  • Lean Canvas

1 Videos

  • The Value of the Lean Canvas

2 Readings

  • The Purpose of a Canvas
  • Business Model Canvas

How to Craft a Distinctive Experience

    • 2 Videos
    • 1 Readings
    • 2 Discussion
    • 2 Assignment
Show info about module content

2 Assignment

  • Formative Quiz: How to Craft a Distinctive Experience
  • Summative Quiz: Validating an Opportunity

2 Discussions

  • Opportunity and Experience in Action
  • Wicked Problems

2 Videos

  • Opportunity and Crafting a Distinctive Experience
  • Guest Speaker Interview: Janet Kinghorn

1 Readings

  • Design for Problem Solving

Auto Summary

This engaging course, led by Coursera, focuses on leveraging design methods to identify business opportunities in the Business & Management domain. It covers essential concepts like VUCA and the 4Cs, explores the growing role of design in emerging markets, and delves into the Double Diamond methodology. Ideal for professionals with 2-3 years of experience, this 1260-minute course helps you understand design responsibilities, analyze frameworks, and assess opportunities using a canvas. Subscription options include a Starter plan.

Terry Behan
Instructor

Terry Behan